Graphic Designer & Creative Strategist

US Pediatric Partners•Jacksonville, FL

About The Position

US Pediatric Partners is seeking a talented, thoughtful Graphic Designer & Creative Strategist to serve as a central creative resource across its growing network of pediatric primary care and behavioral health organizations. The role develops high-quality visual communications across digital and print channels and applies strategic thinking to how information is organized, presented, and consumed. The designer works with the VP of Marketing, marketing team members, clinical subject matter experts, operational leaders, and other internal stakeholders to translate business and clinical objectives into clear, engaging, and effective creative. This is more than a production design role. The ideal candidate combines strong design instincts with curiosity, strategic thinking, and the ability to make complex healthcare information approachable and easy to understand for its intended audience. The work spans graphic design and creative development, content strategy, clinical and patient-facing content, brand management, integrated campaigns, multimedia creative, collaboration, and project management.

Requirements

4–6 years of professional graphic design, visual communications, or related creative experience.
Strong portfolio across print, digital, layout, typography, branding, and marketing collateral.
Advanced proficiency in Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop.
Proficiency with Canva and developing scalable templates for non-designers.
Ability to independently manage multiple creative projects from concept through final production.
Strategic approach to audience, objective, message hierarchy, desired action, channel, and context.
Ability to structure complex content through information hierarchy, wireframing, and thoughtful layout.
Strong stakeholder communication, including working directly with markets and articulating creative recommendations.
Exceptional attention to detail and a proactive, collaborative, ownership-driven mindset.

Nice To Haves

Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.
In-house, agency, or multi-brand creative experience supporting multiple brands and audiences.
Experience in healthcare or regulated service environments.
Familiarity with digital advertising, social creative, web design principles, and digital-first content.
Photography, video editing, motion graphics, or multimedia experience.
Comfort working with external agencies and vendors.

Responsibilities

Design marketing and communications materials across digital, print, social, web, presentations, signage, advertising, patient education, and community channels.
Take projects from initial concept through final production while maintaining standards for typography, layout, visual hierarchy, brand consistency, and usability.
Develop and adapt creative concepts for different audiences, brands, formats, and channels.
Prepare production-ready files and coordinate with print, digital, and other external vendors.
Translate business, marketing, and clinical objectives into strategic visual communications.
Define project inputs such as target audience, communication objective, message hierarchy, desired action, distribution channel, and context.
Identify when stakeholder-provided content should be simplified, reorganized, or presented differently to improve effectiveness.
Develop wireframes, content layouts, and information hierarchy before final creative production.
Partner with clinical specialists and subject matter experts to organize complex healthcare information into clear, accessible, and visually engaging communications.
Create materials for patients, parents, caregivers, providers, and referral sources, emphasizing readability and actionable steps.
Preserve clinical accuracy and intended audience through review and approval.
Apply and maintain brand standards across USPP and its portfolio of pediatric primary care and behavioral health brands.
Develop and maintain scalable creative templates, toolkits, and design systems for recurring marketing and field team needs.
Adapt creative across distinct brands while preserving each brand's identity, and help evolve visual brand systems as organizational and marketing needs change.
Maintain organized libraries of creative files, templates, photography, brand assets, and final materials.
Develop assets for integrated campaigns across digital advertising, paid and organic social media, websites, email, print, direct mail, and other channels.
Create variations of approved creative for different audiences, brands, markets, and channels, and collaborate with team members to turn campaign strategies into cohesive creative concepts.
Develop digital-first content with consideration for audience, platform, and user experience.
Support visual storytelling through photography, video graphics, infographics, motion/multimedia assets, and other emerging formats as appropriate.
Manage multiple creative projects, deadlines, stakeholders, and brands simultaneously.
Collaborate directly with stakeholders to clarify requests and proactively identify missing information.
Present creative concepts and explain the strategic rationale behind design and content decisions.
Incorporate feedback thoughtfully while maintaining communication objectives and design quality.
Maintain organized project files and workflows to support collaboration and future asset reuse.