Graphic Design & Digital Content Specialist

Chattanooga ZooChattanooga, TN
Hybrid

About The Position

The Chattanooga Zoo is seeking an exceptional Graphic Design and Digital Content Specialist. This individual will support the marketing department by executing content production across a variety of digital and physical mediums including but not limited to social media graphics, website content, exhibit signage, other on-site signage and various other forms of advertising. This position also contributes significantly in terms of photography and videography.

Requirements

  • Bachelor's degree in business management, marketing, graphic design, film, communications, or another business-related field
  • Minimum one (1) Year experience working in graphic design, videography or another marketing-related role
  • Proficient in Adobe Creative Suite - primarily Illustrator, Photoshop, InDesign, and Premier Pro
  • Outstanding graphic design, photography and videography skills
  • Understanding of basic marketing principles and technologies used for marketing
  • Ability to manage projects with demanding deadlines, across multiple disciplines, simultaneously
  • Exceptional attention to detail and proofreading skills; innovative and creative
  • Awareness of current trends and best practices related to social media content
  • Valid Drivers License

Responsibilities

  • Work closely with the Director of Marketing and Communications and the Marketing Specialist to brainstorm content ideas for multiple social media platforms such as Facebook, Instagram, Twitter / X, YouTube, Tik Tok, Threads and LinkedIn.
  • Work with marketing team to produce videos, photos, and graphics for social media, the website and other functions.
  • Create advertisements for a variety of print and digital placements at the direction of the director of marketing and communications.
  • Work with Marketing, Education, Facilities and Exhibits Design to create new exhibit signage and revise old signage while endeavoring to to create engaging, interactive and educational experiences for guests.
  • Update on-site signage including but not limited to pole banners, event sign inserts, gift shop signage, Wild Burger signage, sponsor banners, etc.
  • Maintain relationships with key vendors to order printed items and ensure deadlines are met
  • Help create new logos and branding concepts as needed
  • Maintain branding guidelines for Chattanooga Zoo and sections within Chattanooga Zoo, giving each area a cohesive, well-maintained appearance.
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