Graduate Assistant- Consumer Privacy Protection Behaviors in the Era of AI (Research)

Gannon University•Erie, PA

5d•$13

About The Position

The primary responsibility of the Research Assistant is to work directly with Dr. Simon (Huy) Dang regarding his research project on consumer privacy protection behaviors in AI-driven environments. The study investigates how perceived AI data vulnerability influences privacy concerns, behavioral responses (reactive and proactive), and consumer online well-being. The Research Assistant will be responsible for assisting the PI in a variety of non-administrative research tasks, which may include but are not limited to: conducting literature reviews on privacy, AI, and consumer behavior; supporting survey instrument development and pilot testing; coordinating and executing data collection on-site and through online platforms (e.g., Prolific, Qualtrics); performing data entry, cleaning, and preparation for statistical analysis; and assisting with the preparation of materials for academic publication and conference presentation.

Requirements

Available only to Gannon graduate students who can commit for the full 2025–2026 academic year (i.e., Fall 2026 & Spring 2027).
Graduate students in Marketing, Business, Psychology, Communications, or related field.
GPA of 3.0 or higher.
Proficient in using Microsoft Excel and basic data management tools.
Excellent verbal and written communication skills.
Strong attention to detail and ability to maintain data confidentiality.

Nice To Haves

Prior coursework or experience in research methods, consumer behavior, or statistical analysis is preferred.
Familiarity with survey tools (e.g., Qualtrics, Google Forms) or statistical software (e.g., SPSS , Python, R, JASP , SmartPLS, Stata) is a plus.
Self-motivated, responsible, and detail-oriented candidate wanted.

Responsibilities

Research and collect data through online surveys, literature searches, and other project-specific methodology.
Assist in recruiting and screening research participants for data collection phases.
Schedule, organize, and report on the status of research activities.
Enter, clean, and prepare datasets for statistical analysis (e.g., PLS - SEM , PROCESS macro).
Assist in reviewing and summarizing academic literature related to AI privacy, consumer behavior, and online well-being.
Support the writing and editing of materials for academic publication and conference presentations.
Meet with the faculty supervisor on a regular basis to maintain ongoing communication regarding the progress of the research project.