GOVERNMENT OPERATIONS CONSULTANT III - 60074852

State of Florida•Tallahassee, FL

47d•Onsite

About The Position

The Florida Department of Children and Families (DCF) is the state of Florida’s social services agency. The agency oversees services for child safety, fostering, adoption, domestic violence, adult protective services, refugees, homelessness, mental health, substance abuse, childcare providers, human trafficking and public assistance. The agency’s mission is to work in partnership with local communities to protect the vulnerable, promote strong and economically self-sufficient families, and advance personal and family recovery and resiliency. Within DCF, the Substance Abuse and Mental Health (SAMH) Program office is recognized as the single state authority for substance abuse and mental health services. The Office of SAMH is statutorily responsible for the planning, evaluation, and implementation of a comprehensive statewide system of care for the prevention, treatment, and recovery of children and adults with serious mental illnesses or substance use disorders. THIS IS NOT A TELEWORK POSITION. CANDIDATE WILL BE REQUIRED TO WORK IN THE TALLAHASSEE HQ OFFICE. This is a highly responsible and professional position serving as the Government Operations Consultant III (Marketing and Outreach Specialist) within the Business Operations Unit. The ideal candidate will be a collaborative team player who works seamlessly across all sections within the program office. This role requires the use of independent judgment, a proactive approach to responsibilities, and exceptional attention to detail. If you are driven, organized, and thrive in a fast-paced environment, we encourage you to apply.

Requirements

Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
Knowledge of marketing-related software programs.
Ability to evaluate and edit websites and social media profiles.
Knowledge of research principles, methodology and analysis.
Ability to work collaboratively and manage multiple priorities and projects effectively.
Knowledge of brand management and marketing strategy development.
Including varied platforms and mediums.
Ability to draft communications for program-wide distribution.
Knowledge of research principles, methodology, and analysis.
Must have knowledge of public education, strong organization and planning skills, and the ability to work well with the general public.
Capacity to effectively prioritize work, meet project deadlines, plan, organize, and coordinate assignments.
Excellent verbal and written communication skills.
Ability to work with managers and staff to identify training needs and research information for training/meeting opportunities, or to provide outreach materials.
A bachelor's degree from a college or university in Marketing/Public Relations, Business Administration is preferred and three years of professional experience in marketing or communications.
One year of experience working in marketing software, Adobe Suite (Photoshop, Illustrator, InDesign) or Canva.
One year of experience editing professional documents, including reports, grant proposals, applications, manuals, and informational pamphlets.
One year of experience in marketing strategy development.
One year of experience writing formal business communications, including emails.
Professional experience as described above can substitute on a year-for-year basis for the preferred college education.

Nice To Haves

Experience creating and interpreting data visualizations to support reports and presentations.
Experience in providing training and programmatic assistance.
Demonstrated outreach capabilities with experience building organizational partnerships.
Working knowledge and understanding of public health principles and policies.

Responsibilities

Assists with the development and execution of the Substance Abuse & Mental Health and relevant programs marketing plan, which includes developing marketing strategies and conducting research to support initiatives. To include, but not limited to:
Lead outreach and marketing strategies and campaigns as assigned.
Assist with the development of Departmental messaging to increase awareness.
Disseminate marketing information statewide.
Monitor and coordinate marketing efforts at the state and community level.
Collaborate with the Office of Communications related to program materials and ensure brand standards are followed.
Maintain up-to-date knowledge concerning all aspects of the Substance Abuse & Mental Health and relevant programs; work collaboratively with program subject-matter experts to ensure compliance with federal rules, policies and procedures.
Conduct relevant market research, gather program pertinent information from consumers to inform marketing and outreach strategies and campaigns.
Develop and customize marketing and outreach strategies to achieve optimal effectiveness.
Maintain up-to-date knowledge of health care and relevant industry trends that may have an impact on Substance Abuse & Mental Health and relevant programs or may inform policy development activities.
Coordinate and participate in all marketing and outreach activities related to Substance Abuse & Mental Health and relevant programs.
Develop strategic communications plans and informational materials, talking points, and presentations.
Conduct outreach to program stakeholder and community partners, including public and private organizations; develop and maintain positive stakeholder relationships.
Participate in department workgroups, committees, and meetings to support efforts and collaboration with multiple stakeholders, external partners, community partners, and various public health programs.
Performs other duties as assigned.

Benefits

Working for the State of Florida is more than a paycheck. The State’s total compensation package for employees features a highly competitive set of employee benefits.
For a more complete list of benefits, visit www.mybenefits.myflorida.com.

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