Google & Digital Lead Generation Manager

Roof it Forward • Woodstock, GA

5d

About The Position

Own Our Growth. Build the Lead Machine. Stay Ahead of What's Next. About Roof It Forward At Roof It Forward, we're not trying to be just another roofing company, we're building one of the best residential roofing brands in the Country. We're growing quickly, investing heavily in technology and AI, and looking for people who love to win. We believe great people deserve the freedom to make an impact, try new ideas, and own results, not get buried in endless meetings and corporate bureaucracy. If you're someone who gets excited about lowering cost per appts, improving Google rankings, testing AI tools before everyone else, and finding new ways to generate more business, keep reading. The Opportunity We're looking for a hands-on Google & Digital Lead Generation Manager who will own our digital lead generation strategy from start to finish. This isn't an agency account manager role. This isn't a people-management role. This is for someone who loves rolling up their sleeves, diving into Google platforms, testing new strategies, and generating more qualified roofing leads than our competitors. You'll own one of the most important functions in the company, keeping our sales team busy with high-quality residential roofing opportunities. If your idea of fun is watching lead volume increase while cost per acquisition drops, you'll fit right in.

Requirements

• 3+ years managing Google Ads, Google LSA, and Meta advertising
• Experience generating leads for home services, roofing, construction, HVAC, plumbing, or similar industries preferred
• Strong understanding of PPC strategy, bidding, conversion tracking, and campaign optimization
• Experience using AI tools to improve marketing performance
• Analytical mindset with the ability to connect marketing spend directly to revenue
• Self-starter who thrives in a fast-paced, entrepreneurial environment

Nice To Haves

• Already experimenting with ChatGPT, Claude, Gemini, or the latest AI marketing tools

Responsibilities

• Own Google Local Services Ads (LSA) strategy, optimization, and performance
• Manage Google Ads campaigns focused on maximizing qualified residential roofing leads
• Serve as our internal Google expert and strategic liaison with outside PPC partners when needed
• Continuously improve cost per lead, cost per appt, conversion rates, and return on ad spend
• Build, launch, and optimize Meta (Facebook & Instagram) advertising campaigns
• Improve landing pages and lead conversion rates
• Test new channels and lead generation opportunities
• Develop creative campaigns around storms, seasonality, and local markets
• Leverage AI tools to generate better ad copy, improve landing pages, build marketing automations, analyze campaign performance, and create faster, smarter workflows
• Help maintain a consistent Roof It Forward brand across all digital channels
• Oversee Google Business Profiles
• Support review generation strategies
• Assist with social media and local branding initiatives
• Create or coordinate light marketing collateral when needed

Benefits

• Competitive compensation with performance bonuses tied to results
• Full benefits including Health, Dental, Vision, PTO, Paid Holidays, and 401(k) with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed