Google Digital Strategist + Buyer

RR Digital•Maitland, FL

3d•Remote

About The Position

RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence. We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset. We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients. As a Digital Marketing Strategist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns holistically across paid search and paid social channels. Your core focus will be on driving high-intent lead generation via Paid Search (Google Ads & Local Service Ads), while also building, managing, and scaling Paid Social campaigns (primarily Meta Ads). You’ll work closely with our Paid Advertising team to develop omni-channel media plans, identify high-converting keywords and target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive bottom-line results for our law firm clients. This is a highly hands-on role for someone who thrives on diving into complex campaign structures, mastering search intent, and taking full ownership of media performance.

Requirements

5+ years of experience managing performance-driven paid media campaigns, with a strong, proven track record in Google Ads (Search/PPC).
Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.
Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets.
Technical proficiency with campaign attribution, conversion tracking, GTM, and performance reporting platforms (e.g., Looker Studio, Domo, Tableau, or Power BI).
Mastery of search engine marketing (SEM) fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies.
Strong understanding of performance marketing, lead generation, and multi-touch user journeys.
Strong analytical, organizational, and problem-solving skills with excellent attention to detail.
Ability to work independently, manage multiple client accounts, and take ownership of performance.
Candidates must be based in the United States and authorized to work without sponsorship.

Nice To Haves

Experience managing paid search and paid social campaigns for the legal vertical is a significant plus
Experience marketing legal services or working within highly regulated, competitive industries with high CPCs.
Agency experience managing multiple client accounts simultaneously.
Google Ads and Meta Paid Ads Certifications
Experience with Google Local Service Ads

Responsibilities

Build, manage, and optimize Google Ads (Search, Performance Max, Local Services Ads, Demand Gen, YouTube) tailored for high-intent legal lead generation.
Build, manage, and scale paid social campaigns primarily across Meta (Facebook & Instagram), with opportunities to expand onto platforms like LinkedIn, TikTok, or Reddit.
Develop holistic paid media strategies based on client goals, ensuring paid search and paid social work together to maximize full-funnel performance.
Perform daily monitoring and hands-on optimization across search terms, negative keywords, bidding strategies (tCPA, tROAS), audience targeting, creative assets, and ad copy.
Analyze key performance metrics including CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently.
Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences.
Troubleshoot tracking, attribution, conversion actions, Google Tag Manager (GTM), GA4, Google Ads tags, and Meta pixels.
Maintain accurate campaign setup, budget management, and reporting processes.
Present performance insights, strategies, and clear updates to internal teams and clients.