Google Channel Lead (Remote)

Kilo•Capon Bridge, WV

19h•€5,500 - €7,000•Remote

About The Position

Kiloverse is seeking a Google Channel Lead to build and scale Google into a significant growth engine for its new and emerging brands. This is a build role focused on leveraging algorithms, signals, and measurement to optimize the Google channel, making it a primary acquisition channel alongside Meta. The role involves end-to-end ownership of the channel across multiple brands, establishing technical and strategic foundations, increasing spend in Demand Gen, PMax, and YouTube, and building and leading a team. The position offers the opportunity to shape Google strategy across the wider Kilo group.

Requirements

Proven track record building and scaling Google as a major acquisition channel, with depth across Search and Demand Gen / PMax / YouTube.
Deep technical fluency in Google's algorithms, bidding, signals, and attribution, sufficient to define measurement requirements and collaborate with a dedicated tracking team.
Strong people management skills, with experience building, hiring into, and leading performance teams (2+ years of people management).
6+ years in performance/growth marketing with deep, current Google expertise.
E-commerce / DTC demand-generation experience and understanding of scaling acquisition for subscription and e-commerce business models.
Ability to drive complex initiatives to a successful conclusion and manage stakeholders across functions and seniority levels.
Comfort navigating ambiguity and driving change in a matrixed, portfolio-style organization.
Data-literate: fluent in attribution models, campaign analytics, and incrementality testing.

Nice To Haves

Experience in health & wellness B2C.
Working knowledge of additional channels (Meta, AppLovin).

Responsibilities

Build and scale the Google channel across a portfolio of new and emerging brands, owning the strategy and roadmap from tracking foundations to demand-gen scaling.
Drive the Google channel to become a primary acquisition source.
Lead, hire, and grow the team, managing and mentoring specialists, setting standards, sharing best practices, and owning performance.
Set the channel's measurement requirements and partner with the tracking team to define necessary conversions, signals, and account structures.
Ensure the Google setup feeds algorithms with necessary data, collaborating with the tech team on server-side tagging, offline conversion uploads, consent management, and Ads Data Hub.
Scale Demand Gen, PMax, and YouTube as performance channels with ROAS and incrementality discipline, while maintaining Search as a baseline.
Partner with brand CEOs, Marketing Managers, Creative Leads, and Tech Developers to design scalable, high-performing account structures.
Own the Google partner relationship, representing Kilo, extracting best practices, securing early access and innovation, pursuing co-funding/support, and driving adoption across the group.
Stay hands-on for high-stakes technical and strategic problem-solving.