Temporary Employment Services (TES) - Temporary Part-Time Google Ads Specialist – Graduate Student Recruitment

Carnegie Mellon University•Pittsburgh, PA

About The Position

Carnegie Mellon University’s Temporary Employment Services (TES) is seeking an experienced part-time Google Ads / Digital Marketing Specialist to design, launch, and optimize paid Google advertising campaigns that increase applications to master's degree programs in Civil & Environmental Engineering. The role focuses on attracting prospective graduate students and improving the path from qualified lead to application completion.

Requirements

Bachelor’s degree required; a combination of education and relevant experience demonstrating comparable knowledge may be considered.
Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
Ability to work independently, manage advertising budgets, and demonstrate measurable results.
Successful completion of a background check.
Must be currently legally authorized to work for Carnegie Mellon University in the United States; the university will not sponsor or take over sponsorship of an employment visa for this opportunity.

Nice To Haves

Google Ads certification.

Responsibilities

Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
Write compelling ad copy and recommend landing-page improvements to increase conversions.
Monitor campaign performance, optimize spending, and improve conversion rates.
Implement conversion tracking using Google Ads and Google Analytics (GA4).
Provide regular performance reports focused on qualified leads, application starts, and completed applications.