Google Ads Paid Media Specialist

Hurrdat•Omaha, NE

7d•Onsite

About The Position

We're seeking a lead-acquisition expert to provide strategic ownership of full-funnel Google advertising — Search, Performance Max, and Demand Gen — across a high-consideration consumer marketplace. This role combines advanced paid-search strategy, geo-concentrated campaign architecture, measurement discipline, and conversion-led optimization to make Google a measurable, qualified-lead growth engine. We're looking for someone who operates with a learning mindset, obsesses over efficiency, and is passionate about turning intent into qualified leads. Words like analytical, strategic, proactive, and conversion-focused describe our ideal candidate. This position reports directly to the Director of Paid Acquisition.

Requirements

Proven track record of directly managing $150,000–$300,000+ in monthly paid-search budget (Search, Performance Max, and Demand Gen under direct ownership), with demonstrated pacing, allocation, and efficiency discipline at that scale.
Deep command of geo-targeting structures, match-type strategy, negative-keyword management, and search-term-driven optimization.
Strong understanding of Google Ads audience tools, targeting options, and platform policies as they apply to performance campaigns.
Proven ability to optimize toward cost-per-qualified-lead (CPQL) and downstream conversion volume, not raw form-fills.
Candidates will be required to pass a pre-employment background check.

Nice To Haves

Experience in regulated or sensitive verticals (healthcare, housing, finance, legal).
Lead-generation or local-services category experience.

Responsibilities

Plan, build, and manage paid search campaigns across Google Ads — including Search, Performance Max, and Demand Gen — with full ownership of strategy, execution, and performance outcomes across a book of business.
Develop and execute keyword strategy, including match type management, negative keyword development, and ongoing search term analysis to improve targeting efficiency and lead quality.
Monitor, analyze, and optimize campaign performance on a regular basis — adjusting bids, budgets, ad copy, and targeting to consistently improve against cost-per-lead and conversion goals.
Collaborate with internal teams — including creative, analytics, and account management — to align on campaign objectives, landing page strategy, and conversion tracking.
Manage campaign budgets accurately and efficiently, ensuring proper pacing, allocation across campaigns, and spend accountability at scale.
Prepare and present performance reports and strategic recommendations to clients, translating data into clear insights and actionable next steps.
Stay current on Google Ads platform updates, industry trends, and best practices to proactively identify opportunities and maintain a competitive edge for clients.