GoHighLevel Marketing Operations Specialist

Pavago

1d•Remote

About The Position

Pavago is seeking a GoHighLevel Marketing Operations Specialist to manage daily marketing execution, CRM workflows, email campaigns, social media, and operational coordination for one of their clients. This is a hands-on role focused on execution within GoHighLevel (GHL), managing automations, pipelines, nurture sequences, and lead follow-ups, while also supporting content, social media, and broader business operations. The ideal candidate is highly organized, comfortable with marketing technology, and skilled at maintaining smooth CRM, marketing, and operational workflows.

Requirements

Hands-on GoHighLevel (GHL) experience
Experience in one or more of the following: Marketing Operations, Marketing Coordination, Executive Assistance, Operations Support, Virtual Assistance
Experience with CRM management, marketing automation, email campaigns, lead nurturing and follow-ups
Strong proficiency with Google Workspace (Google Sheets, Google Calendar, Google Drive)
Experience with social platforms including LinkedIn, Facebook, and Instagram
Familiarity with content tools such as Canva, Veed, or Opus Clips
Strong written English communication
Excellent organization and multitasking skills
Ability to work independently with minimal supervision
Availability during U.S. PST business hours

Nice To Haves

Experience supporting founders, coaches, or entrepreneurial businesses
Community or membership management experience
Experience building funnels and lead nurturing systems
Familiarity with Slack, ClickUp, Notion, Airtable, HubSpot

Responsibilities

Build, manage, and optimize workflows inside GoHighLevel (GHL)
Create and maintain CRM automations, nurture sequences, email campaigns, follow-up workflows, and lead pipelines
Maintain clean and accurate contact and pipeline records
Ensure leads and customers receive timely communication
Monitor workflows for errors, missed follow-ups, or automation gaps
Support funnels and outreach campaigns from setup through execution
Build and execute email campaigns within GoHighLevel
Manage automated lead nurture and follow-up sequences
Organize audience and contact data
Monitor campaign execution and engagement
Ensure leads move through the appropriate CRM stages
Improve follow-up consistency across marketing and sales workflows
Create, schedule, and publish content across LinkedIn, Facebook, Instagram, and online communities
Manage comments, DMs, and community engagement
Maintain consistent brand messaging across channels
Track engagement and maintain performance reports
Support promotional and advertising campaign execution
Create and edit short-form videos, social media clips, graphics, and marketing assets
Format and organize guides, scripts, workbooks, and program materials
Maintain consistent branding and organization across digital assets
Coordinate calendars, scheduling, and day-to-day operational workflows
Maintain task trackers, project workflows, and documentation
Support leadership with execution and follow-through
Keep files, records, and communication systems organized
Identify workflow gaps and recommend practical improvements
Maintain digital program and membership materials
Support participant onboarding and communication
Track member progress and follow-ups
Troubleshoot minor platform and workflow issues
Ensure participant and membership processes run smoothly
Research Ideal Client Profiles (ICPs)
Build prospect lists and outreach databases
Support lead generation and outreach campaigns
Assist with basic website updates and account setup
Conduct operational and marketing research
Compile structured reports and insights for leadership