Go-to-Market Strategy Lead, AWS Global Sales Operations

Amazon • Boston, MA

1d • $133,900 - $199,300 • Onsite

About The Position

The AWS Go-to-Market (GTM) Strategy Lead is a high-impact leadership position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness.

Requirements

• 10+ years of Microsoft Excel experience
• Bachelor's degree or equivalent
• Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
• Experience defining, refining and implementing sales processes, procedures and policies or equivalent

Nice To Haves

• Experience using Salesforce (or other CRM tool) or BI tools
• Experience presenting to senior leadership

Responsibilities

• Lead the development and execution of a comprehensive GTM strategy, ensuring alignment with AWS’s overall business goals and market opportunities.
• Collaborate with Sales and Operations teams to develop innovative sales models, pricing strategies, and distribution channel plans.
• Conduct ongoing market research and gather customer insights to refine GTM strategies, ensuring AWS stays ahead of market trends and competitive pressures.
• Oversee the planning and execution of product and service launches, ensuring channel readiness and alignment across all go-to-market teams.
• Design and implement sales enablement programs that equip the sales teams with the tools, training, and insights needed to succeed in the field.
• Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies, providing regular insights and recommendations for improvement to executive leadership.
• Partner with key stakeholders across AWS, including Product, Marketing, Sales, and Operations, to ensure seamless execution of GTM plans.
• Lead efforts in market analysis and competitive intelligence, sharing insights and best practices across AWS teams.

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior