Go-To-Market Project Coordinator (Open to New Graduates)

Wonderbrands • Etobicoke, ON

1d

About The Position

Wonderbrands is seeking exceptional recent graduates to join the Go-to-Market Enablement Team as Project Coordinators through the Wonderbrands Next Gen Program. This role offers immediate immersion into the commercial aspects of the company, working alongside experienced GTM Managers and cross-functional teams on significant product launches and retail execution programs. Depending on the GTM team function, responsibilities may include product commercialization, private label and no-brand product programs, customer presentation development, performance tracking, POS execution, promotional coordination, in-store sampling, or Broker network activation. The ideal candidate is quick to learn, willing to ask for help, and driven to complete tasks effectively. This role reports to a Manager within the Go-to-Market Enablement team and collaborates with various Wonderbrands departments.

Requirements

• Bachelor's degree or higher in Business, Marketing or any relevant field.
• Open to recent graduates, no prior work experience required.
• Strong proficiency in Microsoft Office — particularly Excel and PowerPoint — is preferred.

Nice To Haves

• Demonstrated academic achievement, leadership in extracurricular activities, or evidence of exceptional capability outside the classroom is an asset.
• Bilingual in English and French is an asset for candidates interested in supporting Quebec-facing initiatives.

Responsibilities

• Support the development and maintenance of project plans, timelines, and milestone trackers for assigned GTM initiatives.
• Track action items across cross-functional stakeholders and follow up proactively to ensure commitments are met on time.
• Maintain accurate and up-to-date project documentation — meeting notes, status reports, risk logs, and decision records.
• Flag delays, risks, or gaps in execution to your GTM Manager as soon as they are identified.
• Help prepare regular status updates and progress reports for GTM Managers and senior stakeholders.
• Coordinate logistics for cross-functional working sessions — scheduling, agenda preparation, note-taking, and action item tracking.
• Support communication between Sales, Marketing, Finance, Supply Chain, and Broker partners on assigned initiatives.
• Ensure every stakeholder on your initiatives has what they need — the right information, the right materials, and the right timeline — to deliver their part of the plan.
• Assist in the preparation of commercialization plans, launch briefs, and stakeholder presentations.
• Build productive working relationships across the organization so that the GTM Enablement team is seen as organized, reliable, and easy to work with.
• Assist in coordinating product launches through the commercialization pipeline — tracking key milestones from PLM handoff through to confirmed distribution and shelf placement.
• Support the preparation of customer-facing product launch presentations — including data gathering, slide preparation, and formatting to Wonderbrands' presentation standards.
• Help coordinate private label and no-brand product programs — tracking development timelines, retailer approval processes, and launch readiness.
• Assist in defining and tracking success metrics for product launches — including distribution targets, velocity benchmarks, and market penetration goals.
• Support post-launch performance reviews by gathering data, organizing findings, and preparing summary materials.
• Assist in the coordination of POS material development and deployment — tracking production timelines, retailer specifications, and store-level placement compliance.
• Support promotional execution coordination — maintaining the promotional calendar, communicating program details to Broker and retail partners, and tracking execution compliance.
• Help coordinate in-store sampling programs — supporting logistics, scheduling, product supply, and post-event reporting.
• Assist in the preparation and distribution of Broker briefing packages.
• Track Broker and field execution compliance across markets and flag gaps to your GTM Manager.
• Support the collection, organization, and analysis of retail performance data — including distribution, velocity, promotional compliance, and in-store execution metrics.
• Help build and maintain performance tracking dashboards and reporting tools.
• Conduct analysis of retail and execution data to identify trends, gaps, or early warning signals.
• Assist in the preparation of post-launch and post-promotion review materials.
• Absorb everything around you — every meeting, every dataset, every customer conversation is an opportunity to build your commercial knowledge and accelerate your development.
• Bring fresh eyes and intellectual curiosity to every problem — we value the perspective of someone who is seeing the CPG industry for the first time and asking questions that experienced people have stopped asking.
• Continuously look for ways to improve the tools, templates, and processes the GTM team uses to execute its work.
• Share observations and ideas with your GTM Manager — your perspective matters here.

Benefits

• Competitive compensation
• health benefits
• a generous flexible medical/health spending account
• Employer matching pension program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - restaurants, gyms, shopping etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level