Go-to-Market Engineer
About The Position
RingCentral is seeking a Go-to-Market Engineer to optimize and automate their outbound pipeline generation engine and inbound lead optimization. This role operates at the intersection of sales, marketing, and operations, focusing on building the technical infrastructure, tooling, and processes to drive sustainable increases in outbound pipeline. The Go-to-Market Engineer will serve as the technical architect for the outbound motion, building automated workflows, orchestrating data flows, and aligning sales strategy with scalable technical systems. This role centralizes optimization across 55 XDRs, aiming to maximize tech stack ROI, accelerate pipeline growth, and bridge cross-functional silos to drive company growth. Key objectives include auditing the GTM stack, shipping sales plays, aligning marketing coverage with account scoring, and establishing baseline reporting within the first 90 days. Over the first year, the goal is to increase meeting set rates, generate significant incremental pipeline, reduce rep workload, and advance modern GTM execution.
Requirements
- 3-5+ years in B2B SaaS GTM systems/RevOps/SalesOps
- Proven success building outbound pipeline engines that impact revenue.
- Proficiency in Clay, Claude Code, n8n (or similar workflow platforms), and Apollo (or similar SEP/data layers).
- Strong proficiency with APIs, webhooks, low-code/data transformation, lead scoring, account segmentation, MCP servers for AI workflows, and Salesforce/CRM architecture.
- Ability to rapidly evaluate GTM tools and model basic financials (ROI, pipeline forecasting).
Nice To Haves
- Scaling outbound from $10M to $100M+ ARR
- Background in data science, analytics, or engineering
- Exposure to Snowflake, BigQuery, Census/Hightouch, and AI prompt engineering.
Responsibilities
- Ship and evaluate 20+ high-intent outbound campaigns per quarter.
- Manage and optimize GTM tools (Pocus/Apollo, Clay, n8n, Claude, SEP); build automated account engagement, routing, and play workflows.
- Implement low-code cross-system integrations and build custom account scoring models based on intent, firmographics, and engagement.
- Continuously test and iterate on outbound plays to improve conversion rates.
- Automate capture, scoring, and SLA routing of inbound leads (form, chat, visitor intent) to reps or AI agents.
- Align campaign timing/targeting with scoring models to convert air-cover spend into qualified pipeline.
- Monitor speed-to-lead cadences, build stage-by-stage conversion reporting (MQL to SQL to opp), and resolve handoff stalls.
- Connect inbound conversion data with outbound play design for bi-directional optimization.
- Build reporting infrastructure to track performance metrics (conversion, pipeline contribution, efficiency) and show incremental value.
- Run tooling/process experiments and provide data-driven recommendations to leadership on resource allocation.
Benefits
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
- 401K match and ESPP
- Paid time off and paid sick leave
- Paid parental and pregnancy leave
- Family-forming benefits (IVF, Preservation, Adoption etc.)
- Emergency backup care (Child/Adult/Pets)
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Free legal services that provide legal advice, document creation and estate planning
- Employee bonus referral program
- Debt refinancing assistance
- Employee perks and discounts program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
