Go-To-Market Lead

PitchGhost•Atlanta, GA

About The Position

PitchGhost is a scrappy young startup with a product our customers love, and we're in the middle of a big go-to-market push. We've grown for three years on referrals, in person events, and warm intros. This role will focus on creating a scalable outbound motion. Your job is qualified pipeline: booked demos with companies that fit who we sell to.

Requirements

1 to 2 years in growth, demand gen, marketing, or sales development, where you personally ran campaigns and owned their results.
You've run cold outbound before: email sequences, tools like Apollo, and the deliverability basics that come with them.
Experience with paid media, like Google Ads or influencer marketing.
You check the numbers before and after every experiment.
A clear, concise writer.
You've started, built, or run something on your own, at work or outside it.
You use AI tools daily. We run the company on Claude, including the outbound engine you'll operate.

Nice To Haves

Early-stage startup experience.
Experience selling to mid-market tech companies.
Comfortable with CRMs and automating them.
SEO or content marketing background.
You've run events, meetups, or webinars.

Responsibilities

Run and tune our AI-powered outbound: daily loops where our own product finds prospects and drafts personalized emails.
Test angles, audiences, and messaging, then scale what works.
Write and publish: blog posts, use-case pages, case studies, comparison pages against the big enterprise tools, and landing pages for the niches we sell into.
Own the website, its copy, and its design.
Spend a significant monthly budget across paid ads, creator sponsorships, and events, and defend every dollar of it.
Track which channel every lead came from and what it cost.
Create content and post regularly on our own social profiles.
Book qualified prospects into demos.
Manage and automate our CRM.