Go-to-Market Pipeline Manager

Accenture Federal Services•Washington, DC

5d•$109,500 - $213,500

About The Position

At Accenture Federal Services (AFS), we are dedicated to strengthening the US federal government and improving lives through technology and ingenuity. We are seeking a Go-to-Market Pipeline Manager to enhance how AFS develops, activates, and converts pipeline. This role is crucial for connecting cross-functional stakeholders, including account teams, capability experts, sales leadership, and marketing. You will act as a key liaison for deal origination, transforming generated leads into qualified opportunities by connecting prospects with the appropriate Subject Matter Experts (SMEs), Sales leaders, and account teams. Additionally, you will partner with GTM stakeholders to ensure sales enablement collateral, activations, and strategies are effectively disseminated and adopted to drive significant business growth.

Requirements

5+ years of experience in client relationship management that produces growth and sales.
The ability to understand GTM strategy, sales priorities, and pipeline needs — and translate them into targeted campaigns, activations, and stakeholder engagement.
Demonstrated experience with cross-functional stakeholder management.
Ability to manage campaign execution, track progress, report on lead conversion, and continually optimize processes.
Familiarity with government contracting.

Responsibilities

Craft, launch, and refine lead generation and pipeline development campaigns aligned to priorities.
Partner with Marketing to receive, activate, nurture, and track inbound leads generated from campaigns and broader GTM activities.
Monitor campaign performance, conversion effectiveness, and stakeholder adoption, escalating if there are gaps in ownership.
Support direct to customer sales by equipping Sales Teams with product demos, attending customer demos, and actively prompting next steps/actions.
Provide insights on lead movement, conversion metrics, and their impact on sales outcomes.
Represent GTM at The Forge (innovation showcase space) during Events and Experiences to generate leads, engage prospects, and drive conversion conversations.
Attend key Industry events to support lead generation and effective shaping and advancement.
Serve as the connector between prospects and the right capability SMEs, Sales leaders, or account teams to advance deals.
Deliver Forge-specific GTM activations and support the shaping of event agendas to maximize pipeline impact.
Support scaling or iteration of GTM activations and collateral to ensure consistent, high-quality experiences across stakeholders, based on insights from the field.
Drive adoption and activation of GTM collateral, sales enablement tools, and strategic messaging across sales and growth stakeholders throughout the business.
Proactively identify where across the business GTM collateral and activations should be deployed to maximize customer engagement, lead generation, and deal differentiation.
Engage across the business to support pipeline advancement initiatives.
Partner with GTM, Sales, and Accounts to ensure pipeline processes are understood, applied consistently, and continuously improved.