Sr. Manager, Go to Market

Campbell's•Camden, NJ

2d•Hybrid

About The Position

This role is a key member of the Category and Sales Strategy team, connecting Customer Field Sales with Marketing, Finance, Supply Chain, and other cross-functional partners. Supporting the Bakery & Cookies category within the Snacks division, you will translate brand strategy into clear execution priorities, shape category trade management, and serve as the voice of the customer and Sales teams across the organization. This is a hybrid role based in Camden, NJ with approximately 10–20% travel and an expectation of working in the office three days per week: Tuesday, Wednesday, and Thursday.

Requirements

Bachelor’s degree.
8+ years of CPG sales experience including customer strategy/trade marketing.
Strong communication, problem-solving, analytical, negotiation, and process management skills.
Experience in customer sales or customer management.
Comfort working in a highly matrixed environment.
Financial acumen, specifically related to retailer/customer P&Ls and trade management.
Demonstrated ability to influence and sell across functions.

Nice To Haves

Food industry experience.
Experience working with direct-store-delivery and direct routes to market.
Experience in Revenue Growth Management.
Experience in Sales Finance.
Experience in Category Management or Category Strategy.
MBA Preferred

Responsibilities

Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
Co-develop customer- and channel-specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
Lead execution of category big bets, including innovation and in-store seasonal drive windows.

Benefits

Medical insurance
Dental insurance
Short-term disability insurance
Long-term disability insurance
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (if in WHQ)
Access to on-site day care
Company store
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
Employee Resource Groups (ERGs)
Competitive health, dental, 401k and wellness benefits beginning on the first day of employment.