Go-To-Market Lead (Teradyne Robotics, N. Reading MA)

Teradyne•North Reading, MA

9d•$96,600 - $154,600•Onsite

About The Position

This new global marketing function will transform how we communicate to our fastest-growing segments: electronics and semiconductor manufacturing. As the owner of the industry’s content strategy, the Global Lead will partner with domain matter experts and industry sales to ensure we communicate in one consistent and customer-focused voice that drives brand equity and market leadership in the space. Teradyne Robotics, comprised of Universal Robots (UR) and Mobile Industrial Robots (MiR), is a leading provider of collaborative robots (cobots) and autonomous mobile robots (AMRs) used in a variety of industries, including manufacturing, logistics, electronics assembly, and warehousing. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Requirements

Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing)
Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
Willingness to travel internationally to customer sites and industry events as needed

Responsibilities

Build and maintain deep working knowledge of the electronics and semiconductor value chain.
Own and maintain the core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
Drive thought leadership and category creation around emerging electronics use cases.
Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers.
Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
Partner with regional teams on account-based programs.
Own and drive the electronics and semiconductor segment across online and offline channels, shaping its market presence and strategy while ensuring consistent execution across all external touchpoints.
Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
Serve as the central link between Global Marketing Communications, Product Marketing, and Regional Marketing for the segment, driving alignment and strategic impact.
Inform segment presence at global tradeshows: including SEMICON events, Electronica, IPC APEX EXPO, and regional electronics manufacturing shows, covering positioning, demo storylines, and key messaging as the architect of the event narrative.
Contribute to and/or lead development of customer-facing materials including case studies, application notes, video concepts, and social content featuring electronics and semiconductor deployments.