Go-to-Market (GTM) Lead

Capgemini • New York, NY

4d • $135,549 - $176,139 • Onsite

About The Position

Capgemini is seeking a highly motivated and strategic Go-to-Market (GTM) Lead for the HighTouch to drive the growth, market positioning, and joint business development strategy with HighTouch. This leader will be responsible for building and executing the alliance strategy, creating differentiated market offerings, enabling sales teams, and driving revenue growth through co-selling and joint solution development.

Requirements

• 10+ years of experience in alliance management, business development, partner ecosystems, or go-to-market leadership.
• Experience working with data platforms, customer data technologies, CRM, marketing automation, or analytics solutions.
• Proven track record of driving partner-led revenue growth and strategic alliances.
• Experience developing solutions and GTM initiatives with technology partners.
• Strong understanding of customer experience, data activation, personalization, and digital transformation.

Nice To Haves

• Experience with HighTouch, Segment, Snowflake, Databricks, Salesforce Data Cloud, Adobe Experience Platform, or related ecosystems.
• Knowledge of composable CDP architectures and first-party data strategies.
• Experience selling or delivering cloud, analytics, MarTech, or customer engagement solutions.
• Background in consulting, professional services, or systems integration organizations.
• Development of reusable offerings and accelerators.
• Achievement of annual alliance business plan objectives.

Responsibilities

• Define and execute Capgemini's GTM strategy for the HighTouch partnership.
• Develop joint business plans, growth targets, and market expansion strategies.
• Foster executive relationships across Capgemini and HighTouch leadership teams.
• Identify new market opportunities and industry-specific use cases that leverage HighTouch capabilities.
• Establish and track alliance KPIs, pipeline growth, partner-sourced opportunities, and revenue targets.
• Collaborate with Capgemini practices to create industry-specific solutions powered by HighTouch.
• Develop repeatable offerings focused on Customer Data Platforms (CDP), Composable CDP, AI-driven personalization, customer analytics, and marketing transformation.
• Create joint value propositions, accelerators, demos, and reference architectures.
• Build thought leadership and market messaging around customer-centric data activation strategies.
• Partner with sales leaders to identify, qualify, and close opportunities.
• Develop sales plays, account targeting strategies, and go-to-market campaigns.
• Enable account teams through training, workshops, and solution positioning.
• Lead joint customer engagements, executive presentations, and strategic pursuits.
• Drive partner-influenced and partner-sourced revenue growth.
• Establish a governance framework to manage the alliance relationship.
• Coordinate executive business reviews and quarterly planning sessions.
• Monitor partnership performance and recommend strategic adjustments.
• Ensure alignment between alliance objectives and Capgemini business priorities.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed