Founding Go-to-Market Lead

deepline.com•New York, NY

6d•Remote

About The Position

Deepline is building the infrastructure for Go-to-Market (GTM) data and workflows, providing a programmable layer for technical teams. The company is experiencing strong inbound interest from mid-market and enterprise clients and is seeking a Founding Go-to-Market Lead to work directly with founders and customers. This role involves understanding customer needs, driving value from the Deepline platform, and translating these insights into a repeatable sales process. The position requires building a sales motion from scratch, as there is no existing playbook, and expectations regarding pricing, onboarding, and time-to-value are dynamic.

Requirements

Experience building or helping to build an early B2B sales motion.
Possess a 'killer instinct'.
Excellent discovery skills and ability to make a technical product understandable to business buyers.
Ability to collaborate with technical founders, engineers, GTM engineers, and revenue leaders.
Experience running pilots without them turning into consulting engagements.
Ability to navigate security, procurement, and multi-stakeholder deals.
Clear writing skills, ability to follow through, and keep a small team closely connected to the customer.
Comfort with doing the work yourself before building a team.
Focus on learning what works rather than adhering to traditional sales methodologies.
Technical curiosity is required; enjoyment in understanding what customers are building is essential.

Nice To Haves

Developer-tools experience is useful, but not required.

Responsibilities

Own mid-market and enterprise opportunities from first conversation through close and expansion.
Understand the customer’s work and needs deeply.
Turn inbound interest into clear use cases, pilots, and commercial agreements.
Help customers prove value quickly.
Identify common patterns across the best customers.
Define the Ideal Customer Profile (ICP), qualification process, pricing, and enterprise sales motion.
Build the necessary materials and systems to make the sales motion repeatable.
Incorporate customer feedback directly into product decisions.
Run thoughtful outbound experiments where there is a strong reason to reach out.
Assist in deciding future hiring needs for the GTM team.