Go-to-Market Coordinator
About The Position
Planning Center ships meaningful product updates every single week, and every update is a chance to delight customers and show the market we’re moving fast. As the Go-to-Market Coordinator, you’ll be the one making sure these moments actually reach churches. You’ll run a repeatable, lightweight launch playbook for our mid- and lower-tier product updates: the releases that are worth telling customers about but are often eclipsed by larger projects. By running these launches from start to finish, you’ll increase the number of product moments that reach our customers and our market. At the same time, you’ll support our two Product Marketing Managers as they own major launches, marketing campaigns, positioning, and research. This role—focused on coordination and execution—is an excellent first step into a product marketing career. You’ll work closely with Content, Creative, Product, and Support, learning how go-to-market actually works while owning real launches from day one. You’ll report to one of our Product Marketing Managers.
Requirements
- 1–2 years of experience in marketing, communications, or a related field
- Internships and coursework may qualify
- Candidates who have successfully collaborated with marketing teams while in a non-marketing role may also be considered
- Exceptionally organized, with a knack for managing multiple moving parts, deadlines, and handoffs without letting things slip
- Strong communication, experience with copywriting, and an eye for clear messaging
- Comfortable learning new tools quickly; experience with content, email, or marketing platforms (e.g., a CMS, email tool, or project tracker) is a plus
- Collaborative and proactive: You ask good questions, chase down answers, and keep work moving along
- Genuine interest in building a career in product marketing
Responsibilities
- Own assigned product launches from end to end—the updates that get minimal marketing support today
- Manage logistics, handoffs, and timelines for launches: creative briefs for the Marketing team, channel coordination, and scheduling
- Partner with Product Marketing to identify mid/lower-tier updates, define their messaging and audience, then independently work with Creative and Content to reach the right people through our established channels
- Coordinate with Marketing Team and Product Managers to stay ahead of the shipping calendar and schedule marketing launches
- Coordinate with Support Teams and the Online Community Manager to ensure that every marketing launch lands as a complete experience (right-sized according to launch tier)
- Attend cross-departmental product tour meetings and report on findings as needed
- Keep launch databases, timelines, and projects organized in Notion and Asana
- Take frameworks defined by senior Marketing Team members and execute the pieces within them—e.g., build/publish blog posts, build/test emails, create/publish in-app guides
- Build interactive product and feature demos from an outline
- Gather and fact-check competitive research
- Collect, sort, and organize customer testimonials
Benefits
- Competitive pay
- 401(k) contributions
- Charitable giving match of up to $2,000 per year
- Generous allowance for continued education
- Coworking stipend
- Generous paid sick and vacation time
- $200 per month for physical fitness and mental health
- 95% medical premium coverage
- 100% dental premium coverage
- Paid Fridays off year-round
- Month-long sabbatical every five years
- A week off between Christmas and New Year’s
- A week each year to serve with a globally focused non-profit
- Two weeks of paid vacation (increasing to three over time)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
