Fidelity WI, Go-To-Market Analyst

Education at Work • Covington, KY

2d

About The Position

We are looking for an Education at Work Associate to support our Go to Market team for our Health and Benefit Accounts business. The Go to Market team is helping Fidelity continue to establish itself as the dominant player in the HSA and reimbursement account market, drive new leads through innovative marketing initiatives, and help our sales team close top prospects. The Health and Benefit Accounts Go to Market team is responsible for growing the award winning Fidelity HSA®, which is a high-growth business within our Fidelity Health® organization. We help our clients address the mounting concern of the rising healthcare costs by providing a Health Savings Account solution that helps cover the near-term healthcare needs as well as to save for future medical expenses, including those in retirement. You will help us tell our story on the market.

Requirements

• Bachelor’s degree in process
• Proficiency with Excel for comparison and analysis of marketing prospects and campaign results
• Comfort with editing, proofing, and eventually designing marketing collateral, including use of PowerPoint and Word
• Detail oriented, including documenting and tracking campaign results
• Familiarity working with design and layout of Powerpoint templates and functionality
• Comfort level with Excel for comparing client and prospect lists
• Story-telling and writing skills
• “Getting it done” – driver of results in ambiguous circumstances
• Influencing without authority; understanding how to build trusted relationships with internal stakeholders
• Familiarity working on complex projects in cross-functional teams

Responsibilities

• Partner with Go to Market Directors to support HSA and Reimbursement Accounts Go to Market and Marketing plans.
• Build relationships with Product teams and the Marketing organization to assist in projects and planning.
• Edit, proof, and design marketing collateral.
• Document and track campaign results.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level