Go-to-Market Coordinator

Stout • Detroit, MI

3d

About The Position

Support the execution of integrated go-to-market strategies that enhance brand visibility, strengthen client engagement, and drive business development outcomes. Contribute to high-impact marketing and communications initiatives across key service lines, aligning efforts with firm priorities. Serve as a flexible, cross-functional resource supporting proposals (RFPs), campaigns, research, communications, and marketing operations. Help improve efficiency and scalability of marketing processes through the use of AI tools and emerging technologies. Build a strong foundation across all facets of a modern Go-to-Market function within a professional services environment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–3 years of relevant marketing experience, preferably within professional services, consulting, or a B2B environment.
• Proficiency in Microsoft Office Suite and familiarity with Adobe Creative Suite.
• Experience with CRM systems (e.g., HubSpot) and marketing automation tools.
• Demonstrated experience using AI tools (e.g., ChatGPT, Claude) to support content development, research, and process efficiency.
• Strong written and verbal communication skills with exceptional attention to detail.
• Solid organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with the ability to translate data into actionable insights.

Nice To Haves

• Take a hands-on, “roll up your sleeves” approach, with a willingness to learn and contribute across multiple functions.
• Adapt quickly in a fast-paced environment while managing competing priorities effectively.
• Collaborate across teams and disciplines, building strong relationships with marketing, communications, and client service professionals.
• Demonstrate curiosity and a proactive mindset in learning new tools, technologies, and go-to-market strategies.
• Contribute to a team culture aligned with Stout’s core values: Positive and Team-Oriented, Accountable, Committed, Relationship-Focused, Super-Responsive, and Great communicators.
• Deliver high-quality work with a focus on continuous improvement and operational excellence.

Responsibilities

• Support the development and execution of integrated, multi-channel marketing campaigns (digital, email, social media, research, and sales enablement).
• Assist in creating thought leadership, client-facing materials, and brand content aligned with firm messaging and standards.
• Collaborate with communications and design teams to develop compelling messaging and visual assets.
• Leverage AI and automation tools (e.g., ChatGPT, Claude, and other emerging technologies) to enhance content creation, streamline workflows, and improve efficiency.
• Provide support for business development efforts, including RFP responses, pitch materials, and proposal coordination.
• Conduct market research and competitive analysis to identify trends, client needs, and growth opportunities.
• Track, analyze, and report on campaign performance, using insights to optimize future initiatives.
• Maintain and update marketing systems and tools, including collateral, website content, and CRM platforms.

Benefits

• Competitive compensation
• Benefits and wellness options tailored to support employees at every stage of life
• Flexible work schedules
• Discretionary time off policy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level