Global Senior Manager, MarCom Strategy & Planning

WSP • Montreal, QC

10d • Hybrid

About The Position

WSP is a global company of ambitious, passionate, and innovative world shapers with engineering, advisory, and science-based expertise. They are building a new Global Marketing & Communications (MarCom) Strategy & Operations (S&O) function from the ground up. This function aims to set direction, strengthen alignment, and create systems, tools, and ways of working for MarCom teams across Global Partnering, Region Teams, and Global MarCom Services (GMS) to deliver impact. The team seeks curious, collaborative individuals with strong problem-solving and analytical skills who enjoy turning fresh ideas into impact and thrive on building, shaping, and scaling new initiatives. The Strategy & Planning role, within the S&P pillar of the S&O function, is pivotal in shaping how Global MarCom plans, measures, and invests for impact. It combines analytical thinking, strategic design, and collaborative leadership to connect business priorities with actionable plans and measurable outcomes. This role is designed to evolve with the individual’s strengths and career development goals, offering opportunities for ownership of specific focus areas while contributing to shared priorities across the S&O function and the wider MarComms community. It offers the chance to work on projects that push boundaries and impact communities worldwide, valuing ideas, expertise, and growth.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or related discipline.
• 12+ years’ experience in marketing strategy, planning, analytics, or operations within a complex, global environment.
• Proven experience leading strategic planning, budgeting, or performance measurement processes.
• Strong analytical mindset with the ability to interpret data and translate insights into strategic recommendations.
• Excellent stakeholder management and communication skills - adept at influencing across a matrixed organization.
• Demonstrated agility and comfort operating across multiple priorities and time horizons.
• Experience collaborating within cross-functional teams spanning analytics, finance, digital, and communications.
• Experience leveraging AI tools to drive efficiency and also deliver value through insights.
• Skilled in Excel and data visualization tools (Power BI, Tableau, etc.).

Responsibilities

• Integrate external intelligence (market, sector, and client trends) with internal data (brand performance, campaigns, digital engagement) to inform strategic planning and decision-making.
• Collaborate with colleagues to co-develop insights dashboards and foresight briefs that help leaders anticipate trends and opportunities.
• Contribute to the development of a centralized Market & Client Insights Engine that supports evidence-based planning.
• Translate enterprise and business priorities into a coherent MarCom strategy and execution plan, aligned across Global, Regional, and Shared Services teams.
• Co-lead annual and quarterly planning cycles - designing frameworks, timelines, and tools that bring structure, clarity, and consistency across the function.
• Develop and govern prioritization framework to prioritize MarCom global effort.
• Partner with other S&P colleagues to ensure strategic alignment across business priorities, market focus, and investment decisions.
• Collaborate with business strategy, sector, and market leaders to ensure MarComms priorities reflect evolving client needs and market opportunities.
• Support the development, tracking, and optimization of the global MarCom budget.
• Help design and manage processes for budget allocation, reforecasting, and investment governance - ensuring alignment between strategic priorities and financial resources.
• Partner with Enablement & Acceleration and Operations colleagues to embed resource planning and reporting into broader S&O systems and dashboards.
• Develop measurement framework, processes and infrastructure to monitor and report progress against MarCom KPIs, that demonstrate MarCom impact across business outcomes.
• Measure, monitor, analyze performance results, and develop powerful insights that inform MarCom decision making, strategy, and planning.
• Help design and facilitate quarterly business reviews and leadership performance discussions.
• Work in close partnership with team colleagues to balance responsibilities across strategy, planning, budgeting, and insight workstreams - flexing focus as priorities evolve.
• Collaborate across the S&O function (Operations, and Enablement & Acceleration) to ensure seamless integration of data, systems, and processes.
• Act as a connector across Global, Regional, and Global MarCom Services teams, ensuring planning and performance approaches are consistent, transparent, and inclusive.
• Support a culture of shared learning, coaching, and continuous improvement within the S&O and wider MarCom community.
• Take ownership of specific strategic or analytical focus areas aligned to strengths and development goals (e.g., financial governance, insights, performance frameworks, or strategic planning).
• Contribute to the development of new tools, frameworks, and initiatives that strengthen S&O’s global capability – particularly AI and Automation.
• Build relationships across the MarCom network to broaden influence and exposure to global priorities and leadership discussions.

Benefits

• Proudly Canadian – we are a Top 100 Employer in Canada for 2026
• A global community of brilliant minds – your next idea, mentor, or opportunity is always within reach.
• Limitless opportunities start here. Whether it’s across the country or around the globe, we’ll help you tailor your role to match your ambition—because your growth drives ours.
• Flexible work, real balance – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees