Global Retail Marketing Strategy Leader, Consumer and Gaming

Intel Corporation•Austin, TX

3d•$175,620 - $247,930•Hybrid

About The Position

The Global Retail Marketing Strategy Lead is responsible for planning and orchestrating retail marketing strategies that drive growth, brand relevance, and shopper engagement across Intel's most strategic retail partners and markets worldwide. This senior individual contributor role sits at the intersection of global strategy and regional execution. The role drives retail marketing alignment, supports the development of scalable programs and playbooks, and partners closely with regional retail marketers and retail account teams to adapt and activate programs in ways that resonate with local shoppers, retailers, and market dynamics. Success in this role requires a unique blend of strategic leadership and hands-on marketing expertise. The ideal candidate can shape long-term retail marketing strategy while also working directly with regional marketing teams to optimize campaigns, improve execution, share best practices, and accelerate business results across priority retail environments.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
7+ years of experience in retail marketing, brand management, or channel marketing
Proven expertise in developing and executing omnichannel marketing campaigns across in-store, online, and digital channels.
Demonstrated ability to establish and maintain relationships with retail partners and stakeholders.
Proficiency in tracking and analyzing marketing KPIs to inform strategy and ensure continuous improvement.

Nice To Haves

Master's degree in Marketing, Business Administration, or a related field.
Field experience managing co-marketing efforts with retail partners, including joint campaigns and brand activations.
Strong analytical, strategic thinking, and project management skills, with the ability to manage multiple campaigns simultaneously.
Excellent communication and interpersonal skills, with a proven ability to collaborate across teams and influence stakeholders.
Passion for driving innovation and creating impactful customer experiences within the retail environment.

Responsibilities

Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go-to-market strategies.
Develop scalable retail marketing frameworks that create consistency while enabling regional flexibility.
Shape retail marketing approaches across in-store, digital, e-commerce, retail media, shopper marketing, advocacy, and experiential programs.
Leverage shopper, market, and competitive insights to identify growth opportunities and recommend strategic actions.
Integrate retail requirements into major campaign, launch, and seasonal planning cycles.
Lead the content efforts for Intel's Retail Executive Connection and CES events, including overall marketing oversight.
Global ownership of the Retail Pilot programs in partnership with Accenture and Regional marketers.
Drives alignment for measurement of program activation and ROI
Develop marketing strategies and activation models for key retail channels and partners.
Create repeatable playbooks, toolkits, and best practices that improve execution quality and speed to market.
Define how global campaigns translate into retail environments and shopper experiences.
Identify opportunities to improve visibility, engagement, conversion, and category growth across retail ecosystems.
Champion innovative retail marketing solutions that enhance shopper experiences and strengthen Intel's market presence.
Serve as a strategic partner for regional retail marketing teams.
Collaborate with regional marketers to adapt global programs for local market needs and retailer priorities.
Provide marketing guidance, planning support, and execution recommendations for strategic retail initiatives.
Facilitate cross-region learning, sharing successful programs and scaling best practices globally.
Support regional teams in building stronger retailer marketing plans, activation strategies, and measurement frameworks.
Establish KPIs and measurement frameworks for retail marketing performance.
Assess program effectiveness through shopper, category, and campaign performance insights.
Partner with analytics teams to identify optimization opportunities and improve marketing ROI.
Lead reviews of retail marketing performance and recommend actions to improve outcomes.
Embed a test-and-learn culture to continuously refine programs, messaging, channels, and shopper experiences.
Partner within Consumer Marketing, Retail Marketing Managers, Brand, Measurement, Regional Consumer Marketing, and Retail account teams to ensure alignment.
Represent the retail perspective in global marketing planning and prioritization discussions.
Influence investment decisions through data-driven recommendations and business cases.
Build alignment across stakeholders to deliver integrated retail marketing programs that support business objectives.