Marketing Campaign Specialist, Global Consumer and Gaming

Intel Corporation•Fort Collins, CO

20h•$121,130 - $171,010•Hybrid

About The Position

The Consumer and Gaming Campaign Specialist develops and activates integrated marketing campaigns to build awareness, consideration, and demand for Intel consumer and gaming products. The role works closely with Product and Technical Marketing, Segment Marketing, Sales, Retail Marketing, Regional Marketing, OEM partners, agencies, and external partners to connect business priorities with compelling customer experiences. The position translates market opportunities, competitive insights, and audience needs into campaigns across owned, earned, paid, retail, influencer, and partner channels. It contributes to Intel’s growth objectives by delivering measurable marketing outcomes, strengthening brand relevance, and driving customer preference across Consumer and Gaming products.

Requirements

At least 5 years of experience in technology, the PC market, gaming, premium, retail, or digital marketing.
Experience supporting global campaigns and regional marketing activation.
Knowledge of premium and gaming audiences, PC ecosystem trends, and consumer technology markets.
Experience with retail marketing, partner marketing, or co-marketing programs.
Familiarity with digital media, paid social, content marketing, and performance measurement frameworks.
Experience using AI-powered marketing tools, analytics platforms, and modern marketing technologies.

Nice To Haves

Strategic thinking and strong business acumen.
Customer-obsessed and audience-focused approach.
Highly collaborative and comfortable navigating ambiguity.
Strong analytical and problem-solving skills.
Bias for action and operational excellence.
Curiosity, adaptability, and commitment to continuous learning.
Passion for consumer technology, gaming, and innovation.

Responsibilities

Develop and execute integrated marketing campaigns aligned with business, product, and segment priorities.
Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.
Align messaging, audience targeting, geographic relevance, and activation strategies with product, category, sales, and regional marketing teams.
Support full-funnel campaign planning for awareness, consideration, demand generation, and conversion.
Work with Product and Technical Marketing, legal, and insights teams to translate product capabilities into clear, substantiated campaign claims.
Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets.
Ensure campaign copy balances customer benefits with technical accuracy, legal substantiation, and claim-safe language.
Maintain consistency of approved claims across global, retail, partner, influencer, and digital campaign touchpoints.
Coordinate with internal stakeholders, agencies, and creative partners to execute campaigns, including preparing agency briefs with detailed business and product insights.
Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform ongoing go-to-market planning.
Drive campaign readiness across content, digital, social, retail, influencer, and partner channels.
Manage global campaigns end-to-end, including assets, briefs, translations or transcreation, cross-functional approvals, campaign and message testing, and asset posting.
Ensure campaigns are delivered on time, within budget, and in line with strategic priorities.
Support influencer and creator marketing initiatives to build credibility, reach, and engagement among consumer and gaming audiences.
Collaborate with OEM, software, retail, and ecosystem partners on co-marketing opportunities and demand-generation programs.
Manage campaign assets, briefs, approvals, and performance tracking for influencer and partner activations.
Establish campaign KPIs and measurement frameworks.
Monitor campaign performance with regional marketers and the measurement team, and recommend improvements to effectiveness and ROI.
Analyze audience behavior, content engagement, conversion metrics, and market trends to inform future investments.
Communicate results and insights to stakeholders through clear, executive-ready reporting.
Connect marketing, product, segment, sales, agency, and partner teams; influence decisions and drive alignment in a matrixed environment.
Identify process improvements and opportunities to scale campaign impact globally.