Global Product Marketing Manager, Flow Cytometry Automation

Becton Dickinson Medical Devices • Milpitas, CA

1d • Hybrid

About The Position

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. Relocation assistance available. About the role: Waters Biosciences is looking for a bold, results-driven Global Product Marketing Manager to accelerate growth for our flow cytometry sample preparation and automation portfolio within the Instruments and Informatics Segment. This role owns downstream commercial execution, automation go-to-market strategy for the flow cytometry instrument portfolio, and strategic 3rd party automation partnerships—managing key external relationships to drive workflow integration and commercial success.

Requirements

• Bachelor's in Life Sciences, Business, or related field
• At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation
• Flow cytometry and laboratory automation experience required
• Proven track record building and executing global marketing programs that drive commercial results
• Sharp analytical skills with the ability to synthesize customer insights into actionable strategies
• Advanced PowerPoint, Think-Cell, Word and Excel proficiency.
• Experience with PowerBI, SFDC, and ServiceMax.
• Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
• Strong cross-functional leadership, change management, and problem-solving skills

Nice To Haves

• MBA or advanced degree in Immunology, Cell Biology or related scientific discipline

Responsibilities

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems
• Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets
• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies
• Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration
• Equip regions to localize execution while maintaining global consistency
• Own KPIs and dashboards to track program performance and market penetration
• Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments
• Craft differentiated messaging and positioning that resonates with key customer personas
• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales
• Partner with regional teams to localize global campaigns for maximum local impact
• Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel
• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation
• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation
• Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share
• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies
• Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Benefits

• Relocation assistance available
• Comprehensive Total Rewards program
• Competitive package of compensation and benefits programs
• Reward and recognition opportunities that promote a performance-based culture
• Salary ranges reward associates fairly and competitively
• Pay is based on the role and the necessary skills and education to perform it successfully
• Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location

What This Job Offers

• Job Type: Full-time
• Career Level: Senior