Marketing Analyst- Flow Cytometry/ Life Sciences

Becton Dickinson Medical Devices • Milpitas, CA

1d • Onsite

About The Position

Waters Biosciences is seeking a highly analytical and collaborative Marketing Analyst to support data-driven decision-making across our life sciences portfolio. This role will partner closely with product marketing, global marketing, sales, and commercial operations teams to translate complex market, customer, and campaign data into clear insights that accelerate growth in biopharma, academic, and applied markets. The ideal candidate combines strong analytical skills with business insight, curiosity about life sciences, and the ability to influence strategy through compelling insights.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required
• 3–6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred.
• Experience working with complex data sets and translating analysis into clear recommendations required.
• Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar).
• Strong communication skills with the ability to present insights to both technical and non-technical audiences.

Nice To Haves

• Experience in life sciences, analytical instrumentation, biotech, or healthcare markets.
• Familiarity with product marketing, demand generation, or go-to-market models.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).
• Exposure to forecasting, pricing analysis, or advanced statistical methods.
• MBA or advanced degree a plus.

Responsibilities

• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research).
• Develop customer, application, and workflow insights using quantitative and qualitative data.
• Support voice-of-customer programs, win/loss analysis, and persona development.
• Measure and report on marketing campaign effectiveness across digital, field, and partner channels.
• Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI.
• Identify drivers of demand generation performance and recommend optimization actions.
• Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data-backed insights.
• Conduct competitive analysis on products, pricing, messaging, and market movements.
• Support pricing, bundling, and value proposition analysis.
• Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.
• Assist with demand forecasting, pipeline segmentation, and regional performance analysis.
• Collaborate with sales operations and finance to align marketing insights with commercial plans.
• Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo).
• Improve data quality, definitions, and reporting consistency across marketing and sales.
• Automate and scale analytics where possible to improve timeliness and usability.

Benefits

• A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work.
• It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
• At BD, you’ll discover a culture in which you can learn, grow, and thrive.
• To learn more about BD visit https://bd.com/careers
• At BD, you’ll discover a culture in which you can learn, grow and thrive.
• Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
• To learn more about BD visit https://bd.com/careers .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level