Global Marketing Web Analytics & Testing Analyst

Fisher Investments • Tampa, FL

23h • Onsite

About The Position

The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department’s web data, reporting analytics, and data project oversight. The analyst measures campaign performance, integrates data to identify optimization opportunities, measures new plans using web data, and evaluates the success of testing programs. The role reports to the department’s Assistant Vice President.

The analyst oversees web reporting needs, maintains and improves the web data structure, and provides recommendations to management to improve marketing campaign performance. The role also uses statistical analytics and predictive models to identify opportunities for improvement or targeting, and works closely with marketing management to measure the testing program.

This is an in-office role. Depending on role, tenure, and performance eligibility, the employee may have the opportunity to participate in a hybrid work-from-home program, which is subject to change.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least 2 years of SQL experience.
• Experience with Google Analytics or Google BigQuery.
• Strong qualitative and quantitative skills.
• Ability to analyze situations and develop creative, data-informed solutions.
• Ability to manage time effectively across projects and tasks.

Responsibilities

• Oversee assigned complex tasks through completion.
• Identify potential process improvements and recommend solutions to management.
• Help develop and implement proposed solutions to improve marketing campaign efficiency.
• Complete projects in collaboration with management and other departments.
• Mentor associates and new analysts on the team.
• Manage department web reporting needs and maintain and improve the web data structure.
• Provide recommendations to management to improve marketing campaign performance.
• Run statistical analytics and predictive models to identify areas for improvement or targeting.
• Work with marketing management to measure the testing program.
• Measure campaign performance and use web data to evaluate new plans.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• A 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO and 10 paid holidays.
• Family Support programs, including 8 weeks of Paid Primary Caregiver Leave, $10,000 in fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Inclusive culture, a learning and development framework customized for each employee, and Great Place to Work Certification.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level