Global Market Development Manager, Antibodies

Thermo Fisher Scientific • Carlsbad, CA

6d • Onsite

About The Position

When you join Thermo Fisher Scientific as a Global Market Development Manager, you'll be part of a team making a positive impact on a global scale. This is an outstanding opportunity to develop and implement marketing strategies that will improve our Antibody portfolio's market presence and accelerate the purchasing journey for scientists worldwide.

Requirements

• Bachelor’s degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization
• 5+ years of experience in life science product marketing or related fields, with a focus on digital marketing
• Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets strongly preferred
• Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation, with a strong understanding of online ordering and eCommerce
• Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution
• Proven product commercialization experience with go-to-market strategy development and execution
• Strong track record in organic digital marketing strategy and data-driven decision-making
• Excellent presentation, verbal, and written communication skills
• Ability to work collaboratively in a matrixed, global organization
• Strong analytical skills for identifying problems and driving continuous improvement
• Outstanding interpersonal and relationship-building skills

Nice To Haves

• Preferred experience with antibodies in previous scientific roles

Responsibilities

• Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping
• Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization
• Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data
• Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions
• Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions
• Manage marketing budget to align with the annual operating plan

Benefits

• Competitive remuneration
• Annual incentive plan
• Healthcare
• Company pension
• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO)
• 10 paid holidays annually
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level