Global Lead Lifecycle & Conversion Manager

Arcadis•Washington, DC

10d•$102,400 - $128,000•Remote

About The Position

Arcadis is seeking a Global Lead Lifecycle & Conversion Manager to oversee and optimize the entire lead lifecycle, from initial contact through qualification, nurturing, and conversion. This role operates at the nexus of Marketing, Sales, Operations, and Technology, focusing on establishing robust lead management frameworks, nurture programs, and conversion processes to achieve tangible commercial results. The manager will collaborate with Demand Generation, Sales, Key Account Leadership, Sales and Marketing Operations, and Digital Experience teams to develop scalable processes, enhance pipeline velocity, and maximize the conversion of marketing-generated leads into sales opportunities.

Requirements

6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or a related growth function.
Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization initiatives.
Demonstrated experience using data and analytics to improve marketing and sales performance.
Strong understanding of lead management frameworks, funnel management and CRM processes.
Experience working closely with both marketing and sales teams in a complex organization.
Bachelor's degree in Marketing, Business Development or a related discipline.

Nice To Haves

Experience with marketing automation and CRM platforms (Oracle CX including Eloqua and Oracle Sales Cloud).
Experience using buyer intent, behavioral engagement or account-level signal data to inform lead scoring, nurture strategies, and pipeline velocity activities.
Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics and performance dashboarding.
Knowledge of attribution modelling, lead scoring methodologies and customer journey orchestration.
Experience implementing process improvements in a B2B environment.
Familiarity with account-based marketing and account-led pipeline management practices.

Responsibilities

Own and continuously evolve the organization’s lead lifecycle framework.
Define and implement lead management processes, governance and best practices.
Develop and maintain audience segmentation and lead scoring models.
Design and oversee nurture strategies and automated engagement journeys.
Ensure lifecycle activities remain aligned to organizational objectives and revenue targets.
Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.
Design and manage progressive lead nurture programmes to accelerate movement through the funnel.
Analyze lead capture, flow, funnel performance and conversion rates to identify optimization opportunities.
Apply buyer intent insights to identify high-propensity accounts and contacts, calibrate nurture journeys and prioritize follow-up actions with Sales.
Use customer, behavioral and buyer intent data, including engagement signals, content interactions and buying-stage indicators, to improve lead qualification, prioritization and nurture relevance.
Optimize lead routing, scoring and qualification criteria to ensure high-quality leads are delivered to Sales.
Drive continuous testing and process improvement across lifecycle programmes.
Partner with Sales and Operations teams to ensure accurate lead tracking, attribution and reporting.
Monitor key performance indicators and provide actionable insights related to buyer intent and engagement signals to stakeholders.
Drive collaboration across Demand Generation, Digital Experience, and Operations teams to establish reporting frameworks that provide visibility of lead performance from acquisition through to opportunity creation.
Ensure lead tracking, reporting and data enrichment activities follow agreed data governance standards, consent management requirements and privacy obligations.
Use data and analytics to influence strategic decisions and investment priorities.
Build strong partnerships with Sales teams to streamline processes and increase pipeline velocity.
Define and maintain service level agreements (SLAs) between Marketing and Sales as part of the Sales and Marketing Engine ways of working.
Drive alignment on lead definitions, scoring frameworks and qualification criteria.
Facilitate regular reviews of funnel performance and pipeline progression.
Collaborate with stakeholders to ensure effective handoff, follow-up and conversion processes.
Partner with Sales & Marketing Operations to drive lead management training, user adoption and education across Sales and Marketing communities.
Partner with Sales & Marketing Operations and Technology teams to optimize and mature the Oracle-based lead management technology solution, improving lead tracking, data enrichment, automation, routing and compliant data management.