Lifecycle Marketing Lead

Mirage•Madison, MS

2d•$100,000 - $200,000•Hybrid

About The Position

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media. We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed. All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs. About the Role We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time. The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale. For this position, we're open to in-person at our NYC HQ (Union Square) or Fully-Remote in the United States.

Requirements

Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
Collaborative approach and excitement about partnering cross-functionally

Nice To Haves

You have a strong understanding of the creator economy and the end-to-end content creation process
You’ve worked in a product-led growth or self-serve funnel environment
You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Responsibilities

Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
Leverage data and insights to continuously improve performance and inform lifecycle strategy
Use AI tools to accelerate execution, improve copy, and support analysis and experimentation