Global Immersive Content Lead

Snap Inc. • Palo Alto, CA

1d • $162,000 - $284,000 • Hybrid

About The Position

Snap Inc. is seeking a Global Immersive Content Leader to join the SPECS team. This manager-level individual contributor role will be responsible for defining and executing the content strategy to make SPECS useful in the real world. The role involves cross-functional collaboration with various teams including Global Industry Leaders, product, design, engineering, marketing, partnerships, legal, and sales to ensure users have access to necessary content such as curriculum, training materials, and manuals for efficient work performance. The position will also focus on building relationships with content owners and publishing houses, identifying valuable content for immersive delivery, and establishing an operating model for bringing educational, industrial, and enablement content onto the SPECS platform. The goal is to transform existing knowledge into practical, accessible, and repeatable immersive experiences for learners and workers across industries.

Requirements

• 10+ years leading content strategy, content transformation, publishing, education technology, digital learning, partnerships, business development, or a related discipline.
• Significant experience creating, acquiring, licensing, distributing, or transforming educational, professional, technical, or enterprise content.
• Experience working with content owners, publishers, education providers, rights holders, or other organizations that control valuable intellectual property.
• Demonstrated ability to build and execute a content ecosystem strategy connecting user needs, content supply, technology platforms, and commercial outcomes.
• Strong understanding of curriculum development, instructional design, professional training, technical documentation, knowledge management, or related content disciplines.
• Experience leading cross-functional programs across product, design, engineering, legal, business affairs, marketing, partnerships, and sales organizations.
• Ability to work with industry leaders and customer-facing teams to translate real-world workflows into clear content priorities and scalable content programs.
• Strong strategic thinking and operational judgment, with the ability to move from ambiguous market needs to specific content portfolios, partner plans, and execution roadmaps.
• Experience negotiating or supporting complex content, technology, distribution, licensing, or strategic partnership agreements.
• Excellent written, verbal, and presentation skills, with the ability to communicate effectively with creative, academic, technical, legal, commercial, and executive stakeholders.
• Ability to build trust with senior external partners and influence internal teams without direct authority.
• Comfort operating in an evolving category where the market, technology, and user expectations are still being established.
• Willingness to travel within the US and globally for partner meetings, customer engagements, content reviews, onsite workshops, and industry events.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Experience in augmented reality, mixed reality, spatial computing, smart glasses, wearable computing, immersive learning, or adjacent emerging technologies.
• Experience building content or education programs for higher education, manufacturing, retail, healthcare, or other enterprise industries.
• Experience working at or partnering with a major education, publishing, media, professional training, or technical content organization.
• Experience with content licensing, intellectual property rights, digital distribution, content marketplaces, or publisher partnership models.
• Experience translating textbooks, curricula, training programs, standard operating procedures, technical manuals, or other structured content into digital or interactive formats.
• Familiarity with content management systems, learning management systems, digital asset management, metadata standards, localization, accessibility, and content operations.
• Experience building partner ecosystems involving publishers, universities, training providers, software platforms, systems integrators, or industry associations.
• Previous experience at Microsoft HoloLens, Magic Leap, Meta, a comparable AR/XR company, or an organization focused on immersive learning or enterprise content transformation.

Responsibilities

• Own the global immersive content strategy for SPECS, defining content categories, audiences, industries, and priority workflows to drive user value and platform adoption.
• Collaborate with Global Industry Leaders to identify curriculum, training materials, operating manuals, reference content, and other knowledge assets for priority use cases in higher education, retail, manufacturing, healthcare, and other enterprise sectors.
• Build and manage relationships with content and publishing houses, education providers, professional associations, training organizations, and other rights holders.
• Lead the sourcing, evaluation, prioritization, licensing, and partnership development for third-party content on SPECS.
• Partner with legal, business affairs, product, and engineering teams to establish frameworks for rights clearance, licensing, attribution, content security, renewals, geographic availability, and permitted uses.
• Translate traditional content formats into immersive content strategies leveraging spatial computing, hands-free access, contextual information, and natural interaction.
• Define content requirements, quality standards, metadata structures, accessibility expectations, localization needs, and publishing workflows for scalable content across industries and markets.
• Create repeatable playbooks for onboarding content partners, reviewing content readiness, managing revisions, and overseeing the content lifecycle.
• Partner with product, design, engineering, and Lens Studio teams to shape tools, formats, APIs, and platform capabilities for immersive content delivery and maintenance.
• Develop content portfolios and launch plans balancing foundational curriculum, job-specific training, procedural manuals, reference materials, and customer/partner-provided content.
• Support customer and partner enablement through demonstrations, content pilots, workshops, executive briefings, and industry events.
• Curate external-facing thought leadership on immersive learning, enterprise content transformation, spatial computing, and the future of hands-free knowledge access.

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success

What This Job Offers

• Job Type: Full-time
• Career Level: Manager