Global Head of Marketing & AI Innovation

Guidepoint•San Francisco, CA

3d•$200,000 - $275,000•Hybrid

About The Position

We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities. The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation—accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making. This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact. This is a hybrid position. We are seeking candidates who are either based in New York City or willing to relocate.

Requirements

12+ years of related experience across marketing, program management, or product ownership roles within a complex organization
Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact
Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business
Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth
Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership
Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution
Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)
Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions
Experience managing marketing budgets, vendors, agencies, and technology investments

Responsibilities

Define and execute the AI and automation roadmap across the marketing and revenue technology stack
Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency
Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams
Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance
Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations
Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations
Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met
Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency
Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments
Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact
Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences
Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth
Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy
Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts
Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility
Define and report on success metrics for AI and automation initiatives
Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities
Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue