Global Head of Digital Performance

JPMorgan Chase & Co.•New York, NY

11d•$137,750 - $245,000

About The Position

As a Global Head of Digital Performance at JPMorganChase within Asset & Wealth Management, you will lead the strategy and execution of the firm’s digital client experience performance agenda across websites, campaigns, and mobile experiences. You will partner closely with Marketing, Technology, and business leaders to translate client insights into measurable improvements in engagement, conversion, and return on investment. You will build a culture of experimentation and continuous optimization while scaling innovation through structured pilots and vendor partnerships.

Requirements

Formal training or certification on digital marketing concepts and 10+ years applied experience
Demonstrated experience leading digital performance, digital marketing, or digital client experience initiatives within financial services or a similarly complex, regulated environment
Proven track record of delivering measurable improvements in website performance, campaign effectiveness, conversion, and return on investment
Advanced analytics capability, including the ability to use tools such as Google Analytics to define success metrics, generate insights, and guide prioritization
Experience building experimentation programs (for example, A/B testing and user research) and operationalizing learnings into scalable improvements
Demonstrated leadership experience managing and developing multidisciplinary teams, including setting strategy, operating rhythms, and performance expectations
Strong vendor and partner management experience, including running evaluations, proof-of-concepts, and measurable pilot programs
Executive-level communication and stakeholder management skills, with demonstrated ability to influence across functions and seniority levels

Nice To Haves

Experience leading global or multi-region digital performance programs with localized needs and shared platform standards
Familiarity with marketing technology ecosystems, including integration patterns across analytics, content, and campaign platforms
Experience partnering with design and engineering teams to deliver scalable template systems and performance-focused user experience improvements
Expertise in measurement frameworks and experimentation governance that balance speed, rigor, and repeatability
Demonstrated experience translating digital insights into commercial outcomes and clear narratives for senior leaders

Responsibilities

Define and execute a global digital client experience performance strategy that improves engagement, conversion, and relationship depth across key audiences and markets
Drive ongoing digital transformation initiatives that modernize digital marketing workflows, tooling, and the quality and consistency of client-facing experiences
Own website performance targets and lead continuous improvement through data-driven roadmaps in partnership with user experience and technology teams
Partner with marketing stakeholders to design and deliver high-performing campaign landing experiences from intake through measurement and post-campaign insights
Lead optimization and experimentation programs, including A/B testing, behavioral analytics, and user research, to continuously raise performance standards
Integrate digital performance capabilities with marketing automation and analytics to enable connected, data-driven, and scalable execution
Manage and develop a multidisciplinary team across digital marketing, analytics, and user research, fostering a high-performance and inclusive culture
Run structured proof-of-concepts and pilots with external vendors, translating results into business cases and scaled solutions with measurable outcomes