Global Director, Marketing Events and Community

Ignition

25d • Remote

About The Position

We’re hiring a Global Director of Events & Community to define and lead how Ignition shows up to customers - in-person, online, and through community. You won’t just run events - you’ll build a customer engagement engine that fuels growth. This is a high-impact, highly visible leadership role responsible for building a unified strategy across global events (flagship + field), digital and webinar programming, and customer community and advocacy. You will own the full lifecycle of customer engagement at scale - from first touch through to long-term loyalty - and translate those experiences into pipeline, retention, and expansion. You’ll lead across AMER, APAC, and EMEA regions, partnering closely with GTM leadership while building and scaling a high-performing team.

Requirements

• 8–12+ years leading B2B SaaS events, field marketing, or community programs
• Proven track record of owning programs that drive pipeline and revenue, not just engagement
• Experience building and scaling global event strategies and portfolios
• Strong experience with customer community and/or advocacy programs
• Demonstrated ability to operate at both strategic and execution levels
• Experience leading teams and/or managing agencies and cross-functional stakeholders
• Strong commercial acumen - able to connect experience design to business outcomes
• 3+ years of People leadership and a strong leadership presence
• Strong experience operating in the US market, with a deep understanding of regional nuances, customer expectations, and event landscape in EMEA & APAC

Nice To Haves

• Experience in fintech, payments, or SMB SaaS
• Experience building flagship or large-scale customer events
• Familiarity with modern event and community tech stacks

Responsibilities

• Own Global Events Strategy & Execution: Define and lead Ignition’s global events strategy across flagship, field, and executive programs. Own the events portfolio end-to-end, including planning, investment, execution, and ROI. Elevate event quality to deliver differentiated, best-in-class customer experiences.
• Turn Events into a Revenue Engine: Partner with Sales and Marketing leadership to design programs that drive pipeline and accelerate deals. Own commercial performance across pipeline, influenced revenue, retention, and expansion. Establish attribution models and performance frameworks to measure impact, optimize investment, and scale what works.
• Build a Thriving Customer Community: Define and scale a global community strategy across in-person and digital channels. Build programs that activate customers as advocates, champions, and storytellers. Embed community into the customer lifecycle in partnership with Customer Experience and Product Marketing. Develop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums). Grow strategic initiatives such as Ignition’s Women in Accounting community.
• Deliver Standout Brand Experiences: Raise the bar for how Ignition shows up. Deliver experiences that are intentional, memorable, and unmistakably on-brand - across every region and format. Continuously evolve formats and channels to stay ahead of the market.
• Lead Cross-Functional Impact: Act as a senior partner to Sales, Marketing, Product Marketing, and Customer Experience. Align stakeholders across regions to integrate events and community into core GTM strategy. Influence priorities and bring clarity to planning and execution.
• Build & Lead a High-Performing Function: Lead, coach, and develop a high-performing events and community team. Own budget strategy, vendor ecosystem, and operational excellence. Establish the structure, rhythms, and focus required to deliver at scale.

Benefits

• Competitive salary and employee stock options
• Health/Dental/Vision insurance from day 1 of employment
• Annual education allowance to support your professional growth
• Employee recognition programs
• Quarterly wellness allowance to spend on your wellness and what this means to you
• Paid subscription to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working supported by work from office reimbursement and mobile allowance to allow you to set yourself up safely to work from home
• Personal tax return assistance
• 20 days accrued paid time off annually
• 10 annual wellbeing days
• Paid parental leave
• An extra paid day off to celebrate your birthday
• Volunteering leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed