Senior Global Events Marketing Manager

Synechron • Boston, MA

12h • $130,000 - $150,000 • Onsite

About The Position

The Senior Global Events Marketing Manager is responsible for developing and executing a world-class events strategy that drives brand awareness, generates pipeline, and deepens client and prospect engagement. Reporting to the Head of Marketing, this role leads the full lifecycle of events — from strategy and planning through to delivery and post-event measurement — across owned, sponsored, and partner events globally.

Requirements

• 7+ years of events marketing experience, with at least 3 years in a senior or team lead capacity.
• Proven track record of planning and executing large-scale B2B events (conferences, summits, executive forums).
• Strong project management skills with the ability to manage multiple events simultaneously under tight deadlines.
• Experience managing six-figure events budgets.
• Proficiency with event management platforms
• Excellent stakeholder management and communication skills.
• Data-driven mindset with experience measuring event ROI and influencing pipeline.

Nice To Haves

• Experience in financial services, professional services, or enterprise technology sectors.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).
• Experience with global or multi-region event programs.
• Bachelor's degree in Marketing, Communications, Business, or related

Responsibilities

• Develop and own the annual events marketing calendar, aligned to business objectives, campaigns, and go-to-market priorities.
• Define event formats, target audiences, and success metrics for owned events, third-party sponsorships, and partner activations.
• Manage the events budget with rigorous tracking, forecasting, and ROI reporting.
• Partner with Sales, Product, and Executive leadership to shape event narratives and priorities.
• Lead end-to-end planning and delivery of flagship owned events including conferences, roundtables, webinars, and executive dinners.
• Manage venue selection, vendor negotiations, contract management, and logistics for in-person and hybrid events.
• Oversee event technology platforms (registration, virtual event tools, CRM integrations) to ensure seamless attendee experiences.
• Build and manage detailed run-of-show documents, staffing plans, and on-site coordination.
• Design integrated pre- and post-event marketing programs across email, social, paid, and partner channels to drive registration and engagement.
• Collaborate with content and design teams to develop compelling event branding, collateral, and digital assets.
• Build targeted attendee acquisition strategies to ensure the right audience mix at each event.
• Develop post-event nurture journeys in partnership with Demand Generation to convert attendees into pipeline.
• Define KPIs for each event type and provide timely post-event reports covering attendance, engagement, pipeline influence, and ROI.
• Maintain dashboards and reporting frameworks to track events performance against targets.
• Use data and attendee feedback to continuously improve event quality and format.
• Manage, mentor, and develop a team of events coordinators and specialists.
• Set clear objectives, provide ongoing feedback, and support career development.
• Work cross-functionally with Marketing, Sales, PR, and Executive teams to align on event goals and deliverables.

Benefits

• A highly competitive compensation and benefits package.
• A multinational organization with 60 offices in 20 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity & paternity leave plans.
• A comprehensive insurance plan including medical, dental, vision, life insurance, and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities, focused on skills, substantive knowledge, and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the world’s leading tier-one banks, financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse, fun-loving, and global work culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree