Global Customer Research Analyst

GM•Warren, MI

6d•Hybrid

About The Position

The Global Customer Research Analyst gathers, analyzes, and synthesizes voice-of-customer data to inform internal client decisions and help keep customers at the center of GM’s work. The role focuses on understanding the reasons behind customer data and identifying its implications. The analyst provides consumer and market insights to teams across GM and develops presentations for business decisions and strategic initiatives. The role is hybrid, with the successful candidate expected to report to Warren at least three times per week. Travel is less than 25%.

Requirements

Bachelor’s degree.
2–3 years of market research or related work experience.
Willingness to ask questions, take initiative, and be resourceful.
Confidence guiding internal clients through research planning, execution, and insight phases.
Ability to work effectively in a collaborative team environment.
Strong critical-thinking and analytical skills, including ability to work with cross-tabs and raw data sets.
Excellent interpersonal skills and ability to work with cross-functional teams and suppliers.
Strong organizational and project-management skills, with attention to detail.
Ability to manage multiple projects, deliverables, and deadlines simultaneously.
Strong written and oral communication skills, including confidence presenting to senior leadership.
Proficiency with Google Workspaces.
Understanding of AI principles and Glean or Copilot, including market research use cases.

Nice To Haves

Advanced degree or marketing research-related certifications.
Experience with UserTesting and Qualtrics, including programming, JavaScript, Stats IQ, and XM Directory, as well as other DIY survey or sampling tools.
Familiarity with statistical concepts and applications.
Familiarity with quantitative and qualitative market research methodologies, including Conjoint and Max Diff.

Responsibilities

Provide consumer and market insights to Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
Develop and deliver presentations that inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
Assist the research manager in framing internal clients’ specific learning objectives for primary research.
Work with the research manager to apply research methodologies suited to the research goal.
Develop quantitative questionnaires and qualitative discussion guides.
Monitor primary research study execution and respond appropriately throughout the process.
Collect, review, and analyze market research results using DIY tools and supplier-assisted fieldwork.
Identify key insights through data analysis.
Conduct special analyses using current data, secondary sources, or industry trends to enhance research findings.
Build purchasing documents and monitor supplier invoices.
Duties may include managing a large-scale annual tracking study, including identifying study topics, analyzing and reporting results, and managing internal client and supplier relationships.