Global Customer Research Analyst

General Motors•Warren, MI

8d•Hybrid

About The Position

The Global Customer Research Analyst gathers, analyzes, and synthesizes voice-of-the-customer data to inform internal decisions and help keep customers at the center of GM’s work. The role provides consumer and market insights to teams across the company and helps translate research findings into business decisions and strategic initiatives. The analyst partners with research managers and internal clients to define research objectives, select suitable methodologies, develop research materials, monitor study execution, analyze results, and identify actionable insights. The role may also support a large-scale annual tracking study and manage supplier-related purchasing documentation and invoices. This is a hybrid role requiring the successful candidate to report to Warren at least three times per week. Travel is less than 25%. The role is not eligible for relocation benefits. GM does not provide immigration-related sponsorship for this position.

Requirements

Bachelor’s degree.
2–3 years of market research or related work experience.
Willingness to ask questions, take initiative, and be resourceful.
Confidence guiding internal clients through research planning, execution, and insight phases.
Ability to work collaboratively in a team environment.
Strong critical-thinking and analytical skills, including ability to work with cross-tabs and raw data sets.
Excellent interpersonal skills and ability to work with cross-functional teams and suppliers.
Strong organizational and project-management skills, with attention to detail.
Ability to manage multiple projects, deliverables, and deadlines simultaneously.
Strong written and oral communication skills, including confidence presenting to senior leadership.
Proficiency in Google Workspaces.
Understanding of AI principles and Glean or Copilot use cases in market research.

Nice To Haves

Advanced degree or marketing research-related certifications.
Experience with UserTesting and Qualtrics, including programming, JavaScript, Stats IQ, and XM Directory, as well as other DIY survey or sampling tools.
Familiarity with statistical concepts and applications.
Familiarity with quantitative and qualitative market research methodologies, including Conjoint and Max Diff.

Responsibilities

Provide consumer and market insights to internal teams, including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
Develop and deliver presentations to inform business decisions and strategic initiatives for multiple leadership levels and organizations.
Assist the research manager in defining internal clients’ learning objectives for primary research.
Work with the research manager to select appropriate research methodologies.
Develop quantitative questionnaires and qualitative discussion guides.
Monitor primary research study execution and respond appropriately throughout the process.
Collect, review, and analyze market research results using DIY tools and supplier-assisted fieldwork.
Identify key insights from data analysis.
Conduct special analyses using current data, secondary data sources, or industry trends to enhance research findings.
Prepare purchasing documents and monitor supplier invoices.
Potentially manage a large-scale annual tracking study, including identifying study topics, analysis, reporting, and managing internal client and supplier relationships.