Global CRM Operations Manager
About The Position
Specialized is seeking a highly organized, collaborative CRM professional to drive campaign execution for riders and retailers across email, SMS, WhatsApp, and push notifications. Based in Morgan Hill, California, the role works closely with Rider Promise and cross-functional partners to deliver campaigns and help scale automation, optimize customer journeys, and strengthen engagement with riders and retailers around the world. The Global CRM Operations Manager owns CRM campaign production and execution, coordinating timelines, assets, approvals, quality assurance, and deployment. The role builds and configures campaigns in CRM and marketing automation platforms, facilitates collaboration from campaign brief through launch, and ensures communications meet brand, legal, privacy, and CRM best-practice standards. The position also supports performance analysis, testing, process improvement, and the rollout of tools and lifecycle initiatives as the CRM program evolves.
Requirements
- 3–5 years of experience in CRM, lifecycle marketing, email marketing, or digital campaign production.
- Hands-on experience with a CRM or marketing automation platform.
- Strong project management and organizational skills, with excellent attention to detail.
- Experience collaborating across creative, engineering, analytics, and other cross-functional teams.
- Ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining a high standard of accuracy.
- Experience with personalization, segmentation, and dynamic content.
- Familiarity with accessibility standards, email deliverability, data privacy, and CRM compliance best practices.
- Basic HTML and CSS knowledge for email troubleshooting.
- A customer-first mindset and a drive to improve the rider and retailer experience through thoughtful, well-executed communication.
Nice To Haves
- Experience with Klaviyo.
- Experience supporting global or multi-market CRM programs.
Responsibilities
- Own production and execution of CRM campaigns for riders and retailers across email, SMS, WhatsApp, and push notifications.
- Manage campaign timelines, assets, approvals, quality assurance, and deployment to ensure timely, high-quality delivery.
- Build and configure campaigns in CRM and marketing automation platforms such as Klaviyo.
- Coordinate across CRM strategy, creative, copy, analytics, engineering, and regional teams to move campaigns from brief through launch.
- Coordinate campaign briefings, feedback, approvals, and final sign-off, ensuring alignment on objectives, targeting, and success metrics.
- Perform quality assurance across messaging, links, personalization, targeting, segmentation, and rendering across devices.
- Ensure campaigns comply with brand standards, legal requirements, data privacy regulations, and CRM best practices, including GDPR, CAN-SPAM, and opt-in requirements.
- Partner with analytics teams to track campaign performance, identify insights or issues, and support ongoing optimization.
- Support A/B testing and experimentation by building campaign variants and documenting results and learnings.
- Manage CRM calendars, workflows, production checklists, campaign documentation, and best practices.
- Identify process improvements that increase the efficiency, accuracy, and scalability of CRM execution.
- Support new tools, lifecycle initiatives, and operational rollouts as the CRM program evolves.
Benefits
- Competitive pay with annual performance-based reviews for continued growth and recognition.
- Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO; acupuncture and physical therapy are included.
- Health Savings Account with employer contributions for employees enrolled in the High-Deductible Healthcare Plan.
- Dental and vision plans.
- 401(k) company matching up to $5,000 annually, with immediate 100% vesting and company-paid administrative fees.
- Company-paid life, AD&D, short-term disability, and long-term disability insurance.
- Employee Assistance Program with access to individualized mental well-being care.
- Vacation, sick leave, paid holidays, and volunteer time off.
- 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for a new baby.
- Up to $9,000 annually in career development and degree assistance.
- Up to $250 annually in fitness and wellness reimbursement.
- Industry pro-deal discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
