Ford Racing, Global Brand Manager

Ford • Allen Park, MI

6h • Hybrid

About The Position

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. In this position, you will partner cross-functionally and with key external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation and will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration. This role is hybrid and requires at least 4 days per week in the Allen Park, MI office.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience.
• Travel will be required.

Nice To Haves

• Practical knowledge in brand identity.
• Strong presentation skills.
• Global Brand & Enthusiast experience is a plus.
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Innovative thinking and ability to think strategically.
• Passion for Ford Racing and what it represents to the company.

Responsibilities

• Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business.
• Develop and implement Production and Competition Brand on Vehicle strategy.
• Implement and manage Ford Racing branding within Experiences/GTM settings.
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior