Director, Ford Racing Go-To-Market
About The Position
The Ford Racing Go-To-Market Director will own the co-creation and execution of an integrated go-to-market strategy for the Ford Racing brand in partnership with cross-functional teams, the Ford Dealer network, and key external partners. This role will establish a new framework that unifies all major Ford Racing brand touchpoints — from driving experiences and live events to retail, digital, and immersive brand experiences — into a cohesive ecosystem designed to bring the Ford Racing brand to life for enthusiast customers. The ecosystem will engage audiences across the full spectrum of fandom, from dedicated racers to consumers who simply aspire to the culture, energy, and lifestyle of racing.
Requirements
- Experience in co-creating and executing go-to-market strategies.
- Ability to partner with cross-functional teams, dealer networks, and external partners.
- Experience in establishing frameworks that unify brand touchpoints.
- Skills in creating cohesive brand ecosystems.
- Experience engaging diverse audience segments within a specific culture or lifestyle.
Responsibilities
- Co-create and execute an integrated go-to-market strategy for the Ford Racing brand.
- Partner with cross-functional teams, the Ford Dealer network, and key external partners.
- Establish a new framework to unify major Ford Racing brand touchpoints (driving experiences, live events, retail, digital, immersive brand experiences).
- Create a cohesive ecosystem to bring the Ford Racing brand to life for enthusiast customers.
- Engage audiences across the full spectrum of fandom, from dedicated racers to consumers aspiring to the racing culture, energy, and lifestyle.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
