Global Alliances and Ecosystems Strategic Activations Manager - Assistant Director

EY • Atlanta, DC

13d • $103,700 - $220,400

About The Position

The Global Alliances and Ecosystem Strategic Activations Manager supports marketing and communications programs and campaign initiatives across EY’s strategic alliances and broader ecosystem. The role helps position EY as a leader in unlocking ecosystem value and opportunity for clients, and manages a consistent approach to strategic programs and their activation across EY’s 10 global regions. It combines collaboration, strategy and execution to engage buyers, create demand and support revenue growth.

As part of the Global Alliances and Ecosystem marketing team, the role reports to the Global Alliances and Ecosystem Strategic Activations leader. It collaborates with the Global Alliances marketing team and the wider EY Global BMC team, including Industry and Service Line teams, to deliver multichannel initiatives. The position supports integrated marketing programs, scalable global delivery, regional activation, marketing measurement and continuous improvement.

EY describes its compensation as performance-based and provides a comprehensive compensation and benefits package. The posted US base salary ranges vary by office location: $124,400–$211,600 in New York City, Boston, Washington DC Metro Areas, Washington State and Southern California; $129,600–$220,400 in Bay Area California; and $103,700–$193,900 in other US locations, including Sacramento. Individual pay depends on factors including education, experience, knowledge, skills and geography.

Requirements

• Business acumen and commercial focus.
• Technical know-how to work with the EY MarTech stack, particularly Marketo.
• Experience designing and delivering high-quality, creative, revenue-focused B2B marketing programs, with a track record of success.
• Executive presence and strong relationship management skills.
• Ability to influence and manage senior stakeholders, build consensus, and gain support and sponsorship.
• Understanding of alliance marketing and ability to translate market insights into effective go-to-market programs.
• Ability to manage multiple projects and competing priorities.
• Excellent communication skills, confidence in asserting ideas, and ability to engage teams and senior leadership.
• Ability to advise the business on marketing and communications concepts and influence business growth plans.
• Ability to collaborate effectively with peer functions and diverse stakeholders across teams.
• Adaptable and proactive program management skills, including partnering with diverse stakeholders and executing project plans.
• Ability to integrate the different facets of the business when developing and implementing marketing and communications projects.
• Ability to gather feedback and turn it into meaningful, actionable information.

Nice To Haves

• Knowledge of global business fundamentals, competitive analysis and cross-cultural and geographical sensitivities.
• Ability to thrive in an environment of constant change.
• Strong interest in how technology is changing the way businesses work.
• Ability to work cross-functionally and at all organizational levels.
• Experience managing complex global programs.
• Experience working in diverse, virtual, high-performance teams.
• Experience navigating complex global organizations; professional services experience is preferred.

Responsibilities

• Support Global Alliance and Ecosystem marketing programs that build awareness and credibility and create demand, aligned with priorities and growth strategy.
• Develop and deliver integrated marketing programs for strategic alliances in collaboration with their respective BMC leaders.
• Create scalable, repeatable marketing processes and programs to enable global activation by the regions.
• Bring innovation, best practices and a technology-led approach to Global Alliances and Ecosystem marketing programs.
• Design a shared delivery model with agencies, GDS and other BMC teams to facilitate speed to market.
• Produce assets, content and toolkits that help regions with limited resources activate global programs.
• Maintain current knowledge of global business issues and technology trends and their long-term implications for EY’s Alliances brand and go-to-market approach.
• Report marketing metrics for strategic initiatives, demonstrate progress against targets and generate insights for program improvement.
• Support internal initiatives as required.
• Collaborate across the Global Alliances marketing team and wider EY Global BMC team, including Industry and Service Line teams, to facilitate multichannel initiatives.
• Gather internal and external feedback and use it to produce actionable information that supports change and continuous improvement.
• Manage multiple projects and competing priorities, anticipate risks and address challenges while executing project plans.
• Connect business functions when initiating, developing and implementing marketing and communications projects.

Benefits

• Medical and dental coverage.
• Pension and 401(k) plans.
• Flexible vacation policy.
• Paid holidays.
• Winter and summer breaks.
• Personal and family care time off.
• Other leaves of absence to support physical, financial and emotional well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed