Global Alliances and Ecosystems Strategic Activations Leader - Associate Director

EY • Atlanta, DC

14d • $137,100 - $308,600

About The Position

The Global Alliances and Ecosystems Strategic Activations Leader supports key marketing and communications programs and campaign initiatives across EY’s strategic alliances and broader ecosystem. The role helps position EY as a leader in unlocking ecosystem value and opportunity for clients, and is responsible for consistent delivery of strategic programs and enabling activation across EY’s 10 global regions. It combines collaboration, strategy and execution to engage buyers, create demand and support revenue growth.

As part of the Global Alliances and Ecosystem marketing team, the position reports to the Global Alliances and Ecosystem BMC leader and works across the Global Alliances marketing team to support strategic alliance marketing. The role has one direct report and collaborates with the wider EY Global BMC team, as well as Industry and Service Line teams, to deliver multichannel initiatives.

Requirements

• Business acumen and commercial focus.
• Technical know-how to work with the EY marketing technology stack, particularly Marketo.
• Experience designing and delivering high-quality, revenue-focused B2B marketing programs, with a track record of success.
• Executive presence and strong relationship-management skills.
• Ability to influence senior stakeholders, build consensus, and gain support and sponsorship; understanding of alliance marketing and ability to translate market insights into go-to-market programs.
• Ability to manage multiple projects and competing priorities.
• Excellent communication skills, confidence in asserting ideas, and ability to engage teams and senior leadership.
• Ability to serve as a trusted business advisor on marketing and communications, support and influence business growth plans, and collaborate with peer functions and diverse stakeholders.
• Adaptable, proactive program-management skills, including partnering with diverse stakeholders, executing project plans, anticipating risks and addressing challenges.
• Ability to connect facets of the business when initiating, developing and implementing marketing and communications projects.
• Ability to gather internal and external feedback and turn it into actionable information that supports change and continuous improvement.

Nice To Haves

• Knowledge of global business fundamentals, competitive analysis, and cross-cultural and geographical sensitivities.
• Ability to thrive in a constantly changing environment.
• Strong interest in how technology is changing the way businesses work.
• Ability to work cross-functionally and at all levels of an organization.
• Experience managing complex global programs.
• Experience working as part of diverse, virtual, high-performance teams.
• Experience navigating complex global organizations; professional services experience is preferred.

Responsibilities

• Support Global Alliance and Ecosystem marketing programs that build awareness and credibility and create demand, aligned with the organization’s priorities and growth strategy.
• Develop and deliver integrated marketing programs for strategic alliances in collaboration with their BMC leaders.
• Create scalable, repeatable marketing processes and programs that allow regions to activate strategic marketing programs globally.
• Bring innovation, best practices and a technology-led approach to Global Alliances and Ecosystem marketing programs.
• Design a shared delivery model with agencies, GDS and other BMC teams to support speed to market.
• Produce assets, content and toolkits that enable regions with limited resources to activate global programs.
• Maintain current knowledge of global business issues and technology trends and their long-term implications for EY’s Alliances brand and go-to-market approach.
• Report marketing metrics for strategic initiatives, demonstrate delivery against targets and provide insights for continuous program improvement.
• Support internal initiatives as required.
• Collaborate with the wider EY Global BMC team and Industry and Service Line teams to facilitate multichannel initiatives.
• Manage and work with one direct report.

Benefits

• Medical and dental coverage.
• Pension and 401(k) plans.
• Paid time off options, including flexible vacation, designated EY Paid Holidays, Winter/Summer breaks, and Personal/Family Care time.
• Other leaves of absence to support physical, financial and emotional well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed