Global Alliance Sales Activation Lead

Avanade Company•Seattle, WA

17h

About The Position

The Global Alliance Sales Activation Lead is responsible for driving execution, activation, and cross-functional alignment of Avanade’s joint Microsoft priority go-to-market initiatives. This role is focused on global orchestration, operating rhythm, and leadership across distributed Avanade teams to ensure consistent execution at pace. The role partners closely with Avanade’s Market and Market Unit Alliance Sales Leads, while working cross functionally across Alliance, Sales, GTM Activation, Product/Offerings, Marketing, and Microsoft stakeholders. The goal is to turn global Avanade-Microsoft priorities into clear, executable alliance sales activation plans in markets, driving consistency and execution discipline across market units and alliance teams. Success is measured by priority GTM initiative metric attainment, global execution quality, Microsoft relationship intimacy, local GTM adoption, velocity, and consistency of alliance led motions.

Requirements

Strong program, execution, and operational leadership skills.
Ability to lead and influence distributed teams without direct authority.
Experience operating in complex, global, matrixed environments.
Strong organizational and prioritization skills across multiple workstreams.
Clear communicator able to simplify complexity and align stakeholders.
Change management mindset with focus on adoption and execution.
Education and/or experience in a relevant business, sales, or alliance related field.
Experience and working knowledge of Microsoft or partner ecosystems preferred.
Proven success leading or supporting global programs or activation initiatives.
Experience working with client facing or partner facing teams.
Strong collaboration skills across diverse functions, cultures and geographies.
Ability to translate strategy and concepts into operational, executable plans.

Responsibilities

Lead and operationalize global Avanade-Microsoft GTM joint sales activation programs and priorities.
Translate joint alliance sales strategy into structured workplans, milestones, and outcomes.
Track execution progress across market units and functions, proactively managing risks and dependencies.
Ensure initiatives move from planning to real field execution, supporting bi-directional feedback from Global – Market – Market Unit alliance sales teams.
Provide directional leadership and execution guidance to Market and Market Unit Alliance Sales Leads.
Ensure Market alliance leads have clear activation priorities, sequencing, and expectations.
Drive consistency in how initiative-specific alliance sales motions are executed across geographies.
Act as a coordination point between Market Alliance Sales Leads and global initiative & program priorities.
Support onboarding, enablement, and ongoing alignment of Market and Market Unit Alliance Sales Leads around specific joint GTM initiatives.
Orchestrate alignment across Global and Market Alliance Sales teams, Sales and GTM Activation leaders, Product/Offering, Client Solutions, Practice, Marketing, and other shared services, as well as Microsoft Global, Regional and Area PDMs and field stakeholders for designated Global Joint GTM Initiative(s).
Clarify roles, handoffs, and sequencing across initiatives to reduce duplication and friction.
Advocate on behalf of field stakeholders, ensuring their perspectives and feedback are reflected and integrated into global activation plans.
Maintain and drive relevant joint governance Rhythm of Business (ROB) for designated Global Joint GTM Initiative(s) with Microsoft Partner Development Manager(s).
Support governance forums with clear inputs, outputs, and management of follow-through.
Surface systemic execution issues, adoption risks, and interdependencies in stakeholder forums.
Reinforce operating discipline without adding unnecessary process overhead.
Support development and rollout of joint field enablement materials, playbooks, and readiness assets.
Partner with enablement and change teams to drive adoption of joint GTM motions, tools, and processes.
Ensure user centricity, with particular focus on Alliance Sales Leads and Sales stakeholders.
Track execution health and activation outcomes across joint GTM Initiative priorities, metrics, and KPIs.
Maintain visibility into progress, risks, and dependencies for global leadership.
Identify best practices and repeatable patterns to improve future execution.
Actively surface new ideas and program proposals to drive acceleration and achievement of joint success metrics.
Contribute to standard templates, tools, and ways of working.