Gestionnaire Marque & Communications

Opto-Reseau Inc.•Brossard, QC

11d•Hybrid

About The Position

Opto‑Réseau is a network of independent vision care professionals united by a shared belief: that better vision leads to a better life. For 30 years, optometrists and opticians have combined their expertise to provide rigorous eye care and tailored solutions for each patient. Rooted in the heart of communities, our clinics are places of trust, prioritizing listening, proximity, and continuity of care. Joining Opto‑Réseau means contributing to a collective project driven by committed professionals, while developing in an environment where collaboration, respect, and quality of work are central to our practices.

Requirements

Bachelor's degree in marketing, communication, or a related field
8 to 10 years of relevant experience in marketing and communication, including significant brand management experience
3 to 5 years of team management experience in a multidisciplinary context
Demonstrated experience in developing brand and communication strategies in a complex or multi-touchpoint environment (network, retail, health, or services)
Solid expertise in developing multi-channel campaigns and storytelling (CRM, web, social media, content)
Ability to structure clear and consistent messages for diverse audiences: patients, member clinics, candidates, and internal clients
Experience in an environment involving multiple stakeholders, with the ability to align, influence, and advance projects without direct authority
Good understanding of communication issues in a regulated environment, with rigor on compliance (professional orders, industry standards)
Excellent ability to structure, prioritize, and deliver in a high-volume environment with multiple deadlines
Strong analytical skills and ability to translate performance data into concrete recommendations
Mobilizing and collaborative leadership, with the ability to operate at both the strategic level and in execution
Excellent written and verbal communication skills in French

Responsibilities

Defines, evolves, and ensures the consistency of the brand positioning across the network, ensuring alignment of messages, communications, and content.
Translates business directions into relevant brand and communication strategies capable of supporting brand awareness, preference, and engagement among different clienteles.
Ensures that all brand expressions—national, local, and internal—faithfully reflect its identity, values, and role within the network.
Collaborates closely with internal teams and member clinics to ensure consistent adoption of the positioning in all application contexts.
Structures and manages national campaigns, ensuring their strategic consistency, quality of execution, and ability to be effectively deployed in clinics.
Develops and oversees integrated communication plans tailored to different audiences (patients, member clinics, recruitment, internal communications).
Supervises content production (editorial, visual, digital) to ensure clear, consistent, and distinctive messages across all touchpoints.
Defines and orchestrates the communication strategy by channel (CRM, web, social media), adjusting approaches based on audiences and objectives.
Ensures the coherent integration of partner initiatives, including COOP campaigns, within an overall brand logic.
Acts as the guardian of brand consistency, ensuring alignment between strategic design and operational deployment.
Collaborates with teams responsible for marketing operations and member experience to ensure smooth and effective execution throughout the network.
Supports internal functions (HR, recruitment, management, events) in structuring their communications in line with brand standards.
Ensures communications comply with industry standards and professional order requirements.
Defines performance indicators related to campaigns, content, and brand health, and ensures rigorous monitoring.
Analyzes results (engagement, conversion, in-clinic adoption) and formulates concrete recommendations for continuous strategy optimization.
Works in collaboration with CRM, digital, and media expertise to integrate content strategies into acquisition and retention initiatives.
Leads, mobilizes, and develops a multidisciplinary team (content, design, CRM/digital, social media), ensuring clarity of roles and talent development.
Structures processes and work methods (briefs, validations, standards, tools) to improve quality, efficiency, and speed of execution.
Fosters effective collaboration between internal teams and external partners, with a focus on collective performance.