Gestionnaire de marque, Marque et Systèmes de café Keurig (Canada)

Keurig Dr Pepper•Montreal, QC

1d•CA$78,300 - CA$102,300

About The Position

The Associate Brand Manager (ABM), Keurig Trademark (Canada) supports the development and execution of brand strategies, playing a critical role in launching net new innovation with Keurig, campaign execution, annual planning, and performance management. Reporting into the Sr. Brand Manager, this role ensures plans are delivered with excellence - on time, on budget, and aligned to strategy. The ABM is a key contributor to annual brand planning, monthly leadership share outs, and the 3-Year Strategic Plan (3YSP), bringing strong analytical capability, executional rigor, and cross-functional coordination.

Requirements

3–6+ years of progressive marketing or brand experience (CPG preferred).
Strong executional skills across campaigns, innovation launches, and project management.
Experience managing budgets and performance tracking.
Analytical, organized, and comfortable working in fast-paced environments.
Strong communication skills with the ability to synthesize and share insights clearly.
French & English language (written and spoken) are required.

Responsibilities

Support the development of annual brand plans and key inputs into the 3YSP, grounded in consumer insights and business performance.
Contribute analysis, learning, and recommendations to inform brand strategy and prioritization.
Lead execution of brand campaigns and initiatives across channels (in-store, digital, social, retailer media, eCommerce).
Support innovation launches including US toolkit Canadian adoption, asset development, packaging, claims support, and go-to-market execution.
Manage agencies and cross-functional partners to deliver high-quality execution.
Leverage consumer and shopper insights to inform execution and optimization.
Support pre- and post-launch analysis, translating results into clear learnings and actions.
Track performance against KPIs and support corrective action plans.
Manage assigned portions of the brand marketing budget, including forecasting, accruals, and spend tracking.
Develop execution and selling tools (sell decks, one-pagers, toolkits) to support Commercial teams.
Prepare monthly leadership share outs, ensuring clear, concise updates on performance, initiatives, and risks.
Support cross-functional alignment across Commercial, eCommerce, Supply Chain, R&D, Finance, and Insights.
Collaborate closely with eCommerce and omnichannel teams to ensure cohesive execution across the consumer journey.