GEO Specialist

LBC Mortgage • Los Angeles, CA

6d

About The Position

LBC Mortgage is hiring an entry-level GEO Specialist for a hands-on role focused on improving the company’s visibility, accuracy, and trustworthiness across AI platforms and the map services those platforms rely on. The specialist will follow an established strategy, use AI tools to work efficiently, and take ownership of business listings, community presence, and content. The role involves testing new ideas regularly and tracking which approaches work as new AI platforms and agents emerge.

Requirements

• At least 1 year of experience in digital marketing, SEO, social media, or content, or a strong portfolio demonstrating similar work.
• Excellent written English and the ability to write naturally for different audiences.
• Comfort using AI tools such as ChatGPT, Gemini, or Perplexity in daily work.
• Strong attention to detail, especially regarding data consistency across platforms.
• Familiarity with Reddit and Quora community norms.
• Organized and reliable, with the ability to follow processes and flag ideas for improvement.

Nice To Haves

• Experience with Google Business Profile or local SEO.
• Basic knowledge of SEO tools such as Google Search Console, Semrush, Ahrefs, or similar.
• Interest in how AI search is changing digital marketing.

Responsibilities

• Set up, verify, and maintain business profiles on platforms including Google Business Profile, Bing Places, Apple Business Connect, LinkedIn, Yelp, Facebook, Trustpilot, Nextdoor, Foursquare, and YellowPages.
• Keep the business name, address, and phone number (NAP) consistent across listings and audit listings for inconsistencies.
• Write clear, conversational business descriptions and profile content suited to questions people ask AI assistants.
• Participate transparently in communities such as Reddit and Quora by answering questions and sharing expertise.
• Encourage and manage customer reviews on platforms such as Google, Yelp, and Trustpilot, and respond to reviews professionally.
• Use ChatGPT and other AI tools to draft content, research questions, and speed up routine work.
• Track the brand’s appearances in AI-generated answers and local search results, and report progress monthly.
• Support basic SEO tasks, including updating website content and keywords as directed.
• Test new ideas regularly and track what works.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed