GEO Specialist

LBC Mortgage • Los Angeles, CA

7d

About The Position

LBC Mortgage is hiring an entry-level GEO Specialist to improve the company’s visibility, accuracy, and trust across AI platforms and map services. This hands-on role follows an established strategy and involves using AI tools, testing ideas, and tracking results as new AI platforms and agents emerge.

The specialist will manage business listings and community presence, create conversational profile content, support review management, monitor brand appearances in AI-generated answers and local search, and assist with basic SEO tasks. The role calls for someone organized and detail-oriented who can follow processes and suggest improvements.

Requirements

• At least 1 year of experience in digital marketing, SEO, social media, or content, or a strong portfolio demonstrating similar work.
• Excellent written English and the ability to write naturally for different audiences.
• Comfort using AI tools such as ChatGPT, Gemini, or Perplexity in daily work.
• Strong attention to detail, especially regarding data consistency across platforms.
• Familiarity with Reddit and Quora community norms.
• Organized and reliable, with the ability to follow processes and flag ideas for improvement.

Nice To Haves

• Experience with Google Business Profile or local SEO.
• Basic knowledge of SEO tools such as Google Search Console, Semrush, Ahrefs, or similar tools.
• Interest in how AI search is changing digital marketing.

Responsibilities

• Set up, verify, and maintain business profiles on Google Business Profile, Bing Places, Apple Business Connect, LinkedIn, Yelp, Facebook, Trustpilot, Nextdoor, Foursquare, and YellowPages.
• Keep the business name, address, and phone number consistent across listings and regularly audit for inconsistencies.
• Write conversational business descriptions and profile content that reflect how people phrase questions to AI assistants.
• Participate transparently in communities such as Reddit and Quora by answering questions and sharing expertise.
• Encourage and manage customer reviews on platforms such as Google, Yelp, and Trustpilot, and respond to reviews professionally.
• Use ChatGPT and other AI tools to draft content, research questions people ask, and accelerate routine work.
• Track the company’s appearances in AI-generated answers and local search results, and report progress monthly.
• Support basic SEO tasks, including updating website content and keywords as directed.
• Test new ideas and track what works.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed