Geo Marketing Specialist

Cooley LLP•Washington, DC

2d•$68,640 - $99,840•Hybrid

About The Position

Cooley is seeking a Geo Marketing Specialist to join the Marketing and Client Development team. Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do. As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Available to work overtime, as required
3+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Must have professional services industry experience and/or B2B marketing experience
Must have experience working with local business organizations for the purposes of brand and relationships opportunity
Must have experience with TicketManager and CRM

Nice To Haves

Bachelor’s degree
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Strong verbal and written communication skills
Ability to organize, prioritize and coordinate multiple activities
Works with team to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times

Responsibilities

Support the end-to-end logistical execution of firm-hosted, market-based events, ensuring all on-the-ground details align with brand standards and established playbooks.
Utilize established event templates, processes, and governance frameworks to ensure a consistent "Cooley Experience" across all regional activations.
Execute the tactical requirements for market-based sponsorships, including the delivery of brand assets, coordination of guest lists, and fulfillment of contractual benefits.
Serve as the primary administrator for market-specific event technology (e.g., Cvent, TicketManager), building registration sites and managing local ticket allocations.
Coordinate venue sourcing, catering, A/V requirements, and on-site staffing for local market events and client hospitality moments.
Responsible for the accurate entry and maintenance of local attendee data, ensuring all engagement metrics are captured and synced with the firm’s CRM.
Provide logistical support for client hospitality activations, managing reservations, invitations, and premium gifting for local partner-led initiatives.
Facilitate post-event administrative workflows, including attendee reconciliation, lead distribution to CD teams, and the execution of follow-up communications.
Act as the day-to-day point of contact for local vendors and venues, managing timelines and deliverables to ensure high-quality execution.
Maintain and manage local office event assets (e.g., signage, collateral, and branded items), ensuring they are updated and available for market activations.
All other duties as assigned or required