GEO Lead

LeapXpert•Raleigh, NC

2d•Remote

About The Position

At LeapXpert, we're revolutionizing business communication by seamlessly integrating the familiarity of consumer messaging apps with enterprise-grade security and compliance. As pioneers in responsible business communications, we empower employees and clients to connect through their preferred messaging platforms while upholding the highest standards of governance and security. Our mission is to transform workplace communication globally. We've been recognized as a Visionary in Gartner's Magic Quadrant for Digital Communications Governance and Archiving Solutions, raised a $20 million Series B funding round—bringing our total funding to $60 million, and earned the trust of top-tier institutions worldwide, who rely on our platform daily to streamline client communications. This is just the beginning—we're growing rapidly and we're seeking passionate, talented individuals to join our team. This is your opportunity to work on impactful projects using cutting-edge technologies alongside driven innovators from around the world. Apply now to be part of something revolutionary!

Requirements

Growth hacker mindset—loves running experiments, testing hypotheses, and tracking impact.
5-10 years’ experience in SEO, growth marketing, AI operations, or technical digital marketing.
Deep hands-on familiarity with AI tools
Strong understanding of how LLMs retrieve, rank, and recommend content.
Highly technical thinker capable of building workflows, dashboards, schemas, and structured content.
Curiosity-driven personality who stays on top of the latest AI advancements weekly.
Comfortable working in fast-changing, ambiguous growth environments.

Responsibilities

Build, run, and evolve a full GEO strategy to optimize LeapXpert’s visibility and ranking inside all major LLMs.
Continuously test prompts, grounding patterns, ranking signals, and model behavior.
Identify how different AI engines surface, rank, and recommend solutions across personas and industries.
Build, maintain, and own GEO performance dashboards and reporting.
Bridge traditional SEO elements (authority, structure, EEAT signals) with LLM-focused optimization.
Identify where Google SEO influences model grounding—and where it doesn’t.
Adjust content structures, metadata, linking, and schemas to maximize influence on LLM responses.
Build AI-powered workflows to accelerate content generation, clustering, enrichment, personalization, and tagging.
Automate analysis of GEO performance, model behaviors, and content coverage.
Create internal tooling and shortcuts to help marketing scale output and insights.
Manage persona-based and vertical-based content matrices to ensure 100% coverage inside AI engines.
Work with writers, PMM, and SMEs to build “LLM-ready” content optimized for grounding and retrieval.
Oversee technical updates (structured data, schema, metadata, canonical signals, entity alignment).
Coordinate third-party content (reviews, partner mentions, PR coverage) to strengthen LLM authority signals.